Hello, we are here again to tell you the scoops from the digital world! And today the big star is Mexico, which is launching Facebook Gaming, a new modality that allows you to play and interact in real time with other players.
That’s why we’re going to talk about this exciting topic that not only moves an audience of 700 million online players, but also reveals a new evolution in Digital Marketing . Let’s start the game!
Mexico: 1st in Latin America for Facebook Gaming
Facebook Gaming is a section where people can play philippines telegram data games, share streams of their games, and earn money from their creations.
This option offered by Facebook was only available in Brazil and the Philippines, so Mexico is the first country in Latin America to test this idea, and obviously, this is no coincidence.
The enormous economic potential of this initiative warranted the choice of the Hispanic country with the largest population. Therefore, since September 3, the famous Beta phase of Facebook Gaming is available to all users of the social network in Mexico.
Insert Coin
Gamification is a neologism that refers to a process in which everything is transformed into a “game” in order to give lightness to certain actions that we must perform.
It became popular in the digital world as a strategy that increases the performance of the experience and promotes the engagement of the users or collaborators involved.
It also has a connotation that refers to everything related to the universe of gamers and their ways of relating socially, due to the increase in interaction among users who play online.
As a result of this trend, a proliferation of virtual gaming communities was unleashed and this, in turn, created the need for more sophisticated means of interaction and that is precisely where Facebook Gaming comes in.
How does it work?
It’s very simple, you can download the amazon dropshipping: ultimate guide beta version of the app from PlayStore for any Android or, if you’re more of a desktop gamer , go directly to fb.gg . Once there, choose the game and start your adventure.
The most interesting thing is that to watch the streams it is not necessary to have an account, you will only have to create one in case you want to become a streamer and start broadcasting.
We could say that it has a logic very similar to a landing page : you arrive and when you want to see you have opened a Facebook account .
Game Over for Twitch?
Without a doubt, this initiative aims to attract ba leads the 15 million Twitch users. The same reason why Youtube Gaming was launched a few years ago. Therefore, we are about to witness an epic battle between 3 giants of the market.
Twitch, owned by Amazon, YouTube Gaming by Google and Facebook Gaming. But why is this audience so important?
Play Marketing
Our game is marketing , so to finish I will tell you my answer to that question from that perspective. What we are witnessing is an economic phenomenon that follows a very marked trend in the digital age: the personalization of niches.
The point is not to attract a user, but rather to attract an active, well-managed , interconnected community that devotes a lot of time to its interests. If you achieve that, you will basically be exponentially increasing the number of users and their time spent on the site .
This is precisely what interests companies and what gives the social network market value for developing the paid advertising business . If Facebook is successful in its plans, it will build a community within a community, multiplying the possibilities for doing business.