More and more brands are talking to their customers via email. Companies need to be where their customers are and although social media is 18 brands that the main channel, email also plays an important role. Nowadays, Email Marketing is a key tool for marketing and customer service. Although 95% of companies claim to talk…
Choosing the right responsive newsletter templates is one of the factors that influence a higher conversion rate in any Email Marketing campaign. It is not an option, it is a necessity. Access to the Internet from devices such as tablets, smartphones, Smart TVs, laptops, desktop computers, etc. confirms the disparity 5 responsive of screens, sizes and resolutions…
Optimizing images in Email Marketing is an essential part of designing these communications. The content of each email is worked on in detail, with texts, subjects, headlines, links, calls to action and even 16 tips to optimize sending times being optimized. But what would an Email Marketing campaign be without visual content? Imagine receiving hundreds of…
The hotel sector is known for being one of the busiest in summer, as demand for accommodation soars. However, it is not always the Hotel digital consumer who goes to the establishment, and that is where the acquisition of digital users by hotels comes in. Peak seasons are a time of great profit for companies and…
Temporary email accounts are not usually a good option when it comes to implementing an effective Email Marketing strategy. The main reason is that although temporary email addresses, also known as disposable email addresses, are widely used by users because they want to protect their main account from spam, the truth is that they have the problem of…
Account registration confirmation emails are the first official communication you receive from a company when you have registered. Therefore, the messages displayed in these confirmation emails must be a good letter of introduction and a clear invitation to continue consuming the brand’s products and services . This is a communication process that requires time and effort. Otherwise, you will…
Email marketing has become a key tool for building customer loyalty and long-lasting relationships. This strategy allows Customer loyalty you to create automated email sequences that encourage user loyalty and engagement. Building loyalty through email marketing is an opportunity that brands cannot afford to miss, as proper implementation can increase sales and maintain a satisfied and…
Birthday emails are one of the best tools to create a personal and individualized dialogue with your clients. Keep in mind that users find it very satisfying to receive personalized communications . It is a way to make it clear to them that you take them into account, that you know them in a deeper way, and that they…
Having examples of apology emails on hand is very important to help you deal with any errors or inconveniences that may occur These apology during an email marketing campaign. Apology emails are a quick and effective way to communicate with the customer in the event of an unexpected conflict. Knowing how to manage the timing, message and tone…
Having a perfect email marketing media plan is one of the keys that make some brands stand out. Not only because it allows them to anticipate the needs of customers at the right times. Even more so because it helps define the substantial elements that will mark the future of the different campaigns. TABLE OF…
Subliminal advertising in newsletters is known as that type of advertising that consists of creating advertising stimuli in the unconscious of the message recipients. But how is this done? Well, it’s very simple. All you have to do is introduce images, videos or any other graphic element that mentions or symbolizes the product or brand you want…
Soft bounce and hard bounce are two practically inevitable consequences of email marketing. They are also part of the statistics of this delivery system, as they represent the bounces of the emails sent. That is, the messages that, for some reason, were not delivered and did not reach the users. However, although both concepts refer to…