98% of potential leads remain anonymous website visitors. Your potential customers are hiding in plain sight. Only 1.8 percent of your website visitors convert, and that’s when you have the form ready for them to fill. The bitter truth is–lead gen forms don’t work. Identifying them is crucial in getting the most value out of people who…
Setting up your cross-promotion strategy requires some careful thought and a well-laid-out plan. It’s not wise to just contact influencers left and right asking for a partnership. So what’s the best strategy? Define your goals Before building your list of potential partners, you need to know what your goals are with your cross-promotion strategy. Generally,…
69% of consumers state that they trust the recommendations that influencers give them for new products or services. We’re all much more likely to trust a new product if someone we trust recommends it. So how can you reach a new audience unfamiliar with your product? Let’s take a look into cross-promotion What is cross promotion?…
Conducting preliminary lead research with LinkedIn’s private mode guarantees anonymity so you don’t alert them too soon that they’re under your radar, this will ensure that you can contact them at the perfect time . Additionally, getting insight into your leads will allow a deeper personalization when the time comes to craft your outreach messages. Once you…
Letting someone know you’ve seen them on LinkedIn has many benefits, but sometimes you may need to turn on that ninja mode. Luckily, LinkedIn also allows turning on a Private mode so you can research some leads privately before letting them know you’re interested in them. In this guide, we’ll tell you all about LinkedIn’s…
There’s a feature on Sales Navigator called Relationship Explorer. With this feature, you can create a persona of your ideal customer profile using job title, location, and more. Based on your ICP, for each new company or account assigned to your team, you immediately get recommendations on the top people you should contact. To access this feature,…
82% of B2B marketers report that their greatest success comes from Linkedin. With over 1BN users worldwide, Linkedin is undoubtedly the best place for lead generation. However, to get great results, you have to spend your time on the right accounts. This is where Sales Navigator comes in. Being one of the top prospecting tools, you…
On average, only 23 out of a 100 cold emails ever get opened. If this stat shocked you, know that open rates can be improved by using email deliverability tools. Most people think that email outreach only involves…. well… sending emails. But the truth is that your deliverability is at least as important as the…
Domain Authentication protocols SPF and DKIM are essential to your email outreach success. Why? Because they increase the security of your emails, which is what Internet Service Providers love. Subsequently, they raise your sender reputation, leading to better open rates and higher ROI for your email outreach. However, despite their usefulness, people often confuse SPF…
This is the stage where qualified leads are converted into paying customers.Sales representatives engage with prospects, address their concerns, and guide them towards making a purchase decision. It can be done through product demos, sales presentations, negotiations and so on. Effective communication, negotiation, and closing techniques are crucial in this step. Sales conversion step is…
Imagine you’re a B2B SaaS company specializing in project management software wants to increase its subscription renewals and upsell higher-tier plans to its existing customer base. The company’s CRM contains detailed information on customer usage patterns, subscription levels, company sizes, and industries served. Here’s a step-by-step framework of implementing segmentation and personalized marketing : 1. Segment…
CRM is hands-down the best tool to increase customer satisfaction and, in turn, to boost your revenue. Using a CRM can boost revenue by 41% per sales rep and improve lead conversion rates by over 300%, according to Finances Online . But how do you know what works when using a CRM software and what doesn’t? In this…