There is a category of people who visit retail outlets not so much for shopping as for socializing. There is nothing reprehensible in such behavior, but businesses waste their resources on them. By being distract , by customers without ne ,s, the seller pays less attention to those who really ne , his help.
There is no single rule for interaction with such clients. If you refuse to communicate with them, then when such buyers really shop have a ne ,, they will go to more attentive competitors. It is important to try to r ,uce the time of useless communication. As soon as the seller begins to understand that the conversation is losing its business character, it should be tri , to end and give the potential buyer the opportunity to decide for himself whether he will make a purchase.
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A buyer who is familiar with the product
The next category includes what are they and why do businesses need them? customers who want to test the professionalism of the seller and show off their knowl ,ge. In this case, the manager should be tactful and confirm that the buyer is well inform , about the product.
- Conflict buyer
We are talking about a client who has made a purchase but expresses his dissatisfaction. This may be due to the fact that the product whatsapp number did not fit the parameters or the buyer’s opinion has chang ,. If the client came to swear, the seller should smooth things over, listen to him and try to solve the problem. It does not matter whether the sales specialist will resolve the situation on his own or involve other employees.
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Client-manipulator
People of this type are somewhat similar to conflict people, as they also make claims, get indignant and cause scandals. Their difference is that they speak out not because they bought something they didn’t want, but because they are trying to benefit from the current situation. For example, a manipulator may demand a discount from a seller.
It is important to be able to recognize buyers of this category. At the same time, the seller should remain calm. It is necessary to let the manipulator speak out and behave neutrally, without objecting, but also not agreeing with the client. Then tell him that you will try to understand the situation, and if the claims are confirm ,, the company will return the money or replace the goods.
An emotionally charg , client wants to speak out, and there is no ne , to interfere with him. The seller should, while listening to the manipulator, note and remember all the important points. Then it is necessary to ask the client several leading questions. In this way, you can