Social proof is user-generat content. It includes things like reviews, social mia posts, unboxing videos, and more. This kind of Build trust content is essential for generating trust in your brand and boosting your Shopify sales because it shows that real people are buying from you and enjoying your products.
By actively asking your customers for reviews, you’re engaging in review marketing. You can use the best reviews that you’ve generat in certain areas of your store to reassure customers while they’re thinking about making a purchase.
How to use social proof to increase sales on Shopify? Make it easy for customers to leave reviews by being active on common review channels such as Facebook, Google, Amazon, Yelp, and more.
Personalize the shopping experience
Customers now demand personaliz marketing that’s relevant to their interests and nes. Besides audience segmentation, which we touch on above, you can reach out with omnichannel marketing.
Omnichannel marketing creates unifi communication with the customer across multiple channels. Each channel works together to deliver exactly the right message, in the right place, and at the right time. Let’s say a customer hasn’t open an abandon cart email for a specifi period of time. You can automatically send them a friendly reminder via SMS and personaliz product retargeting via Facebook, for example.
This has a positive effect on Shopify sales. According to Omnisend research, omnichannel campaigns earn an impressive 287% higher purchase rate than those depending on just one channel.
Although omnichannel greece mobile database marketing sounds complex, it can be quite easily achiev with the right marketing automation platform like Omnisend. Your customer profiles and data will be constantly updat, allowing you to seamlessly connect to customers with relevant messages on the channels where they’re most comfortable.
Check out top Shopify stores for inspiration
The best people to learn from are those who’ve done it all before. Go and look at some top Shopify stores and find out what they’re doing that makes them so successful.
Take note of the the happy company 3 keys to companies where people fall in love images they use, their themes menu interfaces, checkout processes, and more to see what can be implement on your own store. Not only will you learn some valuable Shopify best practices, but you’ll be alb directory inspir to design and create a Shopify store that’s as beautiful and user-friendly as you can possibly make it.