Establishing your own blog is ideal for blogs in B2B marketing companies to distribute content in a targeted manner. When using a blog, however, companies should keep in mind a few special features in terms of design in addition to the many advantages.
In my opinion
company blogs are only just starting to rcs database take off. Even though Brandwatch’s “blogs in B2B marketing Social Media Report” revealed that blogs are apparently losing importance, this is something that needs to be reconsidered in the context of SEO, content marketing and brand positioning. Blogs are usually still integrated into the website under the news section or as a magazine. However, a firm establishment and consistent operational use result in a good position in the search engines and retain customers and interested parties in the long term.
Large companies in Germany already have a blog. In the Siemens Global Weblog, Siemens employees blog about automation technology . Drive technology and industry services, for example. The DATEV blog provides a look behind . The scenes and social media seeding in b2b online marketing comments on current developments in the company. The UPS upside blog provides personal insights into the company. Less well-known, for example . Is Bluhm Systeme GmbH, which produces systems and accessories for labelling and marking products and packaging. It has a blog that provides topics relating to its product portfolio. Another example is the NTT DATA blog for Europe , which blogs about all the things that move the IT industry.
Why should B2B companies establish a blog?
B2B decision-makers nowadays increasingly get information online and thus involuntarily come across blogs in which they . Deepen their search for information. With targeted blog posts company know-how can be conveyed to potential new italy numbers customers and existing customers and convince them. Decision-makers are thus guided in the decision-making process. blogs in B2B marketing blogs can be used to build trust with readers. This type of informative persuasion is also cost-effective because it can be carried out by in-house bloggers. Blogs can therefore be extremely helpful, especially with regard to strategic brand positioning.