Email marketing is a key part of an overall digital marketing strategy. According to a Statista report , it is estimated that by 2023 there will be more than 4.3 billion email users worldwide. Email newsletters are a key tool in email marketing , allowing you to build long-term relationships with your subscribers. Below we…
You spend time writing the perfect sales subject line , inserting perfect links, and crafting CTAs (calls to action) for your emails. Are you spending your time well? All of this is a waste if no one bothers to open your email. This is where the importance of a subject line becomes the topic of…
We know that email automation can be a complicated task for eCommerce website owners, but including it in your marketing strategy is not that difficult and has many advantages. In this article, we’ll cover the basics, from how to build a subscriber list to the different types of emails you can automate. Take note! Why…
In the competitive world of digital marketing, affiliate marketing has establish itself as an effective strategy to generate online income for both merchants or brands and for the affiliates themselves . This partnership Cons of Affiliate benefits both parties, as the affiliate promotes the merchant’s products or services in exchange for a commission for each…
It’s been 50 years since the birth of email. Who would have thought it would revolutionize the world and business the way it has? To commemorate this important event, let’s learn how to strategically use email to boost your business. But first, some fun facts. Although email was invented in 1971, it was first used…
Wondering how to make a newsletter that will win in a matter of minutes ? Don’t worry, you’ve come to the right place. In this article, we give you the key tricks to design a newsletter that is not only fast, but also effective. Forget the hassle and get ready Create a Newsletter to discover…
Chances are you and your business have been through the same thing several times when it comes to lead generation. You’ve probably tried some successful strategies (and some not so successful), but you haven’t found a formula that allows you to forget about generating leads and focus on nurturing them. You may have forgotten the…
Email marketing is like any other digital marketing tactic: even if you start each campaign with a clear goal and strategy, you have to constantly make adjustments to stay on track. However, you can’t improve what you can’t measure. That’s why email marketers monitor key metrics to know what to adjust and how and when…
There’s a feature on Sales Navigator called Relationship Explorer. With this feature, you can create a persona of your ideal customer profile using job title, location, and more. Based on your ICP, for each new company or account assigned to your team, you immediately get recommendations on the top people you should contact. To access this feature,…
82% of B2B marketers report that their greatest success comes from Linkedin. With over 1BN users worldwide, Linkedin is undoubtedly the best place for lead generation. However, to get great results, you have to spend your time on the right accounts. This is where Sales Navigator comes in. Being one of the top prospecting tools, you…
On average, only 23 out of a 100 cold emails ever get opened. If this stat shocked you, know that open rates can be improved by using email deliverability tools. Most people think that email outreach only involves…. well… sending emails. But the truth is that your deliverability is at least as important as the…
Domain Authentication protocols SPF and DKIM are essential to your email outreach success. Why? Because they increase the security of your emails, which is what Internet Service Providers love. Subsequently, they raise your sender reputation, leading to better open rates and higher ROI for your email outreach. However, despite their usefulness, people often confuse SPF…