Is it time to redesign your campaigns?
You may love the design of your newsletter right now , but since beauty is subjective, that doesn’t guarantee that […]
Lead Generation
Lead Generation
5 Things You Need to Know About Benchmark Email
Email remains one of the best performing channels. It’s no surprise that 64% of professionals use this medium to boost
Lead Generation
How to protect your e-commerce from the economic recession
Uncertainty has been causing the economy to go up and down for some time, and small business owners and e-commerce
Lead Generation
What are ESPs (Email Service Providers)
Sending or receiving emails involves three parties: the sender, the recipient, and the email service provider (ESP). Each has a
Lead Generation
What is artificial intelligence and how can I use it in my small business?
If you have a small business that is in the growth stage, one of the strategies that will boost your
Lead Generation
How to create a Meta Ads campaign to increase your subscriber list
Lead generation campaigns in Meta Ads are one of the most commonly used in almost all businesses. Getting users who
email marketing
These apology email examples will help you build customer loyalty
Having examples of apology emails on hand is very important to help you deal with any errors or inconveniences that may occur
email marketing
How to apply a media plan in email marketing
Having a perfect email marketing media plan is one of the keys that make some brands stand out. Not only
email marketing
Subliminal advertising in newsletters: pros and cons of implementing it
Subliminal advertising in newsletters is known as that type of advertising that consists of creating advertising stimuli in the unconscious
email marketing
Soft bounce and hard bounce: what are the differences and how to manage them
Soft bounce and hard bounce are two practically inevitable consequences of email marketing. They are also part of the statistics of
email marketing
How long has it been since you cleaned your database?
Cleaning your database is a fundamental task in any marketing and communication strategy. If you’re wondering why, the answer is quite
email marketing
What is SMTP and how can it affect my email deliveries: a quick guide
Do you know what SMTP is and how it affects your email deliveries? This protocol is responsible for transmitting an email