How to create and manage effective email marketing campaigns in 2024

The magic of email marketing , and what it can do for your marketing strategy, doesn’t happen on its own. While we all know it’s important to create email marketing campaigns that fit your audience’s needs and provide them with resources to help them make a decision, content is only one piece of the puzzle….

12 ways to increase your website traffic

An important part of marketing is thinking of new ways to attract more attention to your website. Doing so has multiple benefits for any business, including branding and sales , as well as increasing subscribers . The connection between web traffic and website traffic successful email marketing is huge: the more visitors you attract to…

The impact of UX on SEO: Tips to improve SEO positioning

The techniques we used 15 years ago to improve the ranking of a website are no longer valid today. In the past, it was enough to fill the content with keywords, The impact a practice known as “ keyword stuffing ”. The problem is that low-quality websites and irrelevant content ended up ranking better than…

Step-by-step email marketing strategy for Valentine’s Day

On February 14th, Valentine’s Day is celebrated in several Latin American and European countries. In many places, people exchange gifts to celebrate this day. Others dress in red, and many give chocolates, special arrangements, flowers, poetry, etc. But you already knew that, let’s email marketing look at some important data: valentine’s day graphic Chart published…

The ROI of Email Marketing

You’ve probably heard by now that email marketing has one of the highest ROIs of any marketing tactic . Dollar for dollar, marketers get more profit from email than from almost any other medium, including social media. It’s also one of the most lucrative marketing practices out there and one you definitely can’t neglect as…

How to identify your website visitors and turn them into buyers?

98% of potential leads remain anonymous website visitors. Your potential customers are hiding in plain sight. Only 1.8 percent of your website visitors convert, and that’s when you have the form ready for them to fill. The bitter truth is–lead gen forms don’t work. Identifying them is crucial in getting the most value out of people who…

How to set up your cross-promotion strategy

Setting up your cross-promotion strategy requires some careful thought and a well-laid-out plan. It’s not wise to just contact influencers left and right asking for a partnership. So what’s the best strategy? Define your goals Before building your list of potential partners, you need to know what your goals are with your cross-promotion strategy. Generally,…