Google Ads (formerly known Online Marketing as AdWords) has been around for many years and has always releas frequent updates to improve its services. But in recent times, improvements in machine learning have allow it to take a leap forward in terms of marketing automation . Let’s take a look at5 things that Google advertising…
As a strategy, content marketing focuses on the idea of providing value to readers and eventually converting them into customers. However, content creation is not only about Google and its funnel and selling through the website but also about helping others and even the competition. A collaborative attitude can generate “authority link building links” where…
In recent years, multi-channel marketing has been crown the king of digital marketing. Today, the digital world is mark by a multi-channel approach and email marketing has risen to the occasion, becoming one of the most popular digital contact methods and a tool for converting potential customers. However, eCommerce brands sometimes struggle to keep customers…
We call ” strategic marketing ” the Online Marketing aspect of marketing focused on the medium and long term, which uses different market analysis techniques to detect opportunities that allow the company to grow and stand out in front of its consumers, always keeping in mind the needs of the user. Instead of manufacturing products…
For marketers, YouTube video Social Networks ads are a tool that allows them to harness the full potential of video ads with insights from Google Ads metrics . Until now, this data was bas on quantitative information… but that’s about to change. At the Cannes Film Festival , we had the opportunity to learn about…
Is email marketing still an effective tool? Of course it is! 99% of users check their emails every day, so despite what some may think, people in general do not stop using emails and are still willing to interact with content that they find interesting. There are those who believe that social media and chatbots…
If you use Google AdWords Social Networks for your campaigns, you may already know one of its great tricks: the Quality Score . What is not so well known is that social networks like Instagram also use very similar metrics in their advertising. Knowing how Instagram’s Quality score (also known as the ” relevance score. …
A continuous flow of potential customers is vital for small businesses. These customers help them grow their contact list, database, and of course, increase revenue. But without a strategy to acquire these customers , these companies may lose market share. The good news is that now more than ever there is more opportunity to reach…
If you are an email marketing expert, you know perfectly well that your job is not only to create and send email marketing campaigns , but also to create loyalty and obtain quality contacts that remain interested in your information. So, there is no reason to rest on your laurels, as email marketing is a…
Newsletters are one of the different types of emails that you are probably already sending and that you should not skip for any reason. You may love the design of your newsletter right now , but since beauty is subjective, that doesn’t guarantee that your subscribers will love it. An old-fashioned, unattractive design could turn…
Email remains one of the best performing channels. It’s no surprise that 64% of professionals use this medium to boost their campaigns . But unfortunately, only 8% claim to have significantly improved their email marketing strategies. The problem? Well, there are a few different reasons. But in many cases it comes down to the basics:…
Uncertainty has been causing the economy to go up and down for some time, and small business owners and e-commerce stores are bearing the brunt. Economic news is inducing fear in the population and has increased concerns about an impending recession. No one knows for sure whether the economic recession global economy will face a…