Facebook Ads Manager is Social Media perhaps the most powerful Social Ads tool for marketers. Thanks to the combined audiences of Facebook and Instagram, we can show our ads to an endless number of potential audiences. But to take full advantage of the possibilities of this tool, we need to be very clear about how…
promising format in the world Social Networks of Social Ads. The favorite network of influencers and celebrities has managed to reach the general public and establish itself as one of the most important, without losing the visual style that makes it unique. This visual nature makes Instagram a great place to showcase your products and…
Implementing happiness Happy Company management in the company goes beyond simply “creating a good vibe.” Happy companies provide multiple benefits to the people who are part of them, but this relationship also occurs in reverse: a happy worker contributes more to the company , so in the end everyone wins. There are many reasons to…
When it comes to measuring Web analytics our online results, knowledge is power. A few years ago, marketers had very little information about the results of what they were doing, and there was a lot of room for estimates and assumptions that were never entirely accurate. But that era is over. In online marketing we…
In Instagram marketing , it’s truer Social Networks than ever that “either you move or you go out of date.” After all, we’re talking about a network that already has 800 million active users, continues to grow faster than ever, and continues to incorporate new features at the same accelerated pace. If you keep doing…
Google AdWords is first and Google AdWords foremost a competition. For almost any search term you might be interest in, chances are there are already several companies advertising on Google, and the fight for the top spots can get tough. But that doesn’t mean that all is lost, or that the only solution to winning…
If I say that marketing in the health Native Advertising sector is complicat, I am not revealing any secret. There are many legal restrictions and they do not always respond to the reality of the situations we encounter in the world of health 2.0 . But this complication should not scare us, as it is…
If you’ve been doing content Online Marketing marketing for a while , you know how difficult it is to continually produce ideas to differentiate your brand, captivate followers and stand out from the competition. To help you out, today we have compiled 13 content marketing strategies recommended by Forbes experts to give your content a…
Emotional marketing is nothing Online Marketing new: in fact, Aristotle himself included the use of emotions as part of the basic strategies of persuasion. But we are increasingly learning more about how our feelings work and how to incorporate them into sales strategies . Emotional marketing can be the key factor to multiply the results…
Google is integrating Digital Advertising technologies such as machine learning and artificial intelligence (AI) into several of its advertising and advertising solutions . They want to take the automation of advertising campaigns to the next level. These changes come with a change of name for the Google Adwords brand, which will be call Google Ads…
A mobile app can play App Marketing a key role in your marketing strategy , but the competition is tough. With over 2.8 million apps on Google Play and 2.2 million in the App Store, users have plenty to choose from. What’s more, even though apps are us more than ever, the number of downloads…
Our society is obsessed with Happy Company productivity , both at a personal and professional level. This is important, but it should not take precedence over everything else. According to psychologists , the best ideas usually come during our free time . Working up to a certain point of hours is good, but too much…