oday, consumers interact with their favorite brands through multiple channels. That is, they use social networks, websites, email, chat, among others, to buy products and, in addition, they do so from different devices, smartphones, tablets and computers. This is why it is more important than ever to establish your marketing strategies to create better shopping…
people interest in the topic being discuss. Normally, to a contact base that has previously given their consent to receive this type of content. This is one of the most relevant marketing strategies in the digital age, and can be us to keep customers up to date about your business, to promote new products or services , or simply to provide valuable information that is relevant to…
It doesn’t really matter how you say it, the important thing here is that gifs are hilarious, effective and super interesting tools to further engage the readers of your step guide campaigns. If you’ve been on the fence about whether or not to include gifs in your campaigns, I’ll share some numbers that will help…
As a strategy, content marketing focuses on the idea of providing value to readers and eventually converting them into customers. However, content creation is not only link building about Google and its funnel and selling through the website but also about helping others and even the competition. A collaborative attitude can generate “authority links” where…
In recent years, multi-channel marketing has been crown the king of digital marketing. Today, the digital world is mark by a multi-channel approach and email marketing has risen to the occasion, becoming one of the most popular digital contact methods and a tool for converting potential customers. However, eCommerce brands sometimes struggle to keep customers…
Achieving one of those coveted spots on the first page of search results requires more than just good luck. In addition to high-quality content, you’ll need the help of keywords specifically targeted to your target audience. The more you care about choosing the right keywords, the better your search for chances of reaching that desired…
Choosing the right responsive newsletter templates is one of the factors that influence a higher conversion rate in any Email Marketing campaign. It is not an option, it is a necessity. Access to the Internet from devices such as tablets, smartphones, Smart TVs, laptops, desktop computers, etc. confirms the disparity 5 responsive of screens, sizes and resolutions…
Optimizing images in Email Marketing is an essential part of designing these communications. The content of each email is worked on in detail, with texts, subjects, headlines, links, calls to action and even 16 tips to optimize sending times being optimized. But what would an Email Marketing campaign be without visual content? Imagine receiving hundreds of…
The hotel sector is known for being one of the busiest in summer, as demand for accommodation soars. However, it is not always the Hotel digital consumer who goes to the establishment, and that is where the acquisition of digital users by hotels comes in. Peak seasons are a time of great profit for companies and…
Temporary email accounts are not usually a good option when it comes to implementing an effective Email Marketing strategy. The main reason is that although temporary email addresses, also known as disposable email addresses, are widely used by users because they want to protect their main account from spam, the truth is that they have the problem of…
Account registration confirmation emails are the first official communication you receive from a company when you have registered. Therefore, the messages displayed in these confirmation emails must be a good letter of introduction and a clear invitation to continue consuming the brand’s products and services . This is a communication process that requires time and effort. Otherwise, you will…
Email marketing has become a key tool for building customer loyalty and long-lasting relationships. This strategy allows Customer loyalty you to create automated email sequences that encourage user loyalty and engagement. Building loyalty through email marketing is an opportunity that brands cannot afford to miss, as proper implementation can increase sales and maintain a satisfied and…