Apollo.io and Instantly.ai are both major player in the cold outreach game. So obviously choosing between both of them can be a hard task, which is why we’ve compiled a comparison of both tools to help you reach a decision quicker. Instantly overview Instantly.ai is a sales engagement and automation platform. Essentially it’s an all-in-one platform…
Upselling , or buying a range, is a commercial strategy seen to propose to your clients that they purchase a higher and better quality product or service than those who initially planned to purchase . In certain cases, the assembly in the range can also be used for the purpose of selling complementary products to a certain…
There are over 67 million companies and 40 million decision-makers on LinkedIn. This makes LinkedIn a powerful resource for networking and lead generation. You can connect with them through DMs or InMail. But if you want to stand out, you should reach out to them through email. LinkedIn email finders help you discover the verified…
Obviously, we at Benchmark are big fans of email, but we also understand that it can be a huge time-waster. Who hasn’t start a project only to be distract again and and Hacks again by that little bubble of notifications on their phone or PC? And who among us can say that they belong to…
“How can I get more bookings and increase revenue?” This question has probably crossed your mind over the past year if you work in the tourism sector. Increasing bookings in a tourism business, such ncrease your as a hotel or rural accommodation, is a rather ambitious goal and if we do not make it a…
Just a couple of years ago, TikTok, the social network, appeared in our lives. Although it is true that this platform had already existed for 5 years, the situation we have take to been experiencing due to the pandemic since 2020 made it popular, becoming the ideal entertainment platform; but for us as content generators,…
2021 was not a normal year. There was a lot going on globally, and those global events changed the way we live, work, and do business. Many companies had to change their approach to sales, and with so many events and networking opportunities cancelled , we had to get more creative with our outreach and…
More and more brands are talking to their customers via email. Companies need to be where their customers are and although social media is 18 brands that the main channel, email also plays an important role. Nowadays, Email Marketing is a key tool for marketing and customer service. Although 95% of companies claim to talk…
Growing your email list means you have more customers to engage with, nurture, and potentially convert into loyal customers. There are several ways to grow your list, but difference between most of them involve increasing your site traffic. And when evaluating your site traffic and determining where it’s coming from, it’s very important to be…
build your brand – it’s unbeatable in terms of brand growth and discovery. But as your brand grows, you’ll realize it’s not just about likes, followers, and views. You have to find a way to speak directly to your customers, and get into their inbox. Why? Because on social media, you rely on algorithms and…
One of the biggest limitations for many entrepreneurs when they want to sell online is not having their own website, this is because they do not have the budget or the online without technical knowlge necessary to create and manage it. While having your own website is a powerful tool that offers many benefits to…
When it comes to talking about the important elements of an email, many brands and even professionals underestimate the power of the email signature. Your email signature not only tells recipients who sent the message, it also adds authenticity to your content. And if you give it the importance it deserves, it can increase your…