Online Marketing & Digital Marketing Video Marketing What Netflix tells companies and brands about fans
For businesses and brands , knowing Online Marketing what the key metrics are in digital marketing can be very complicat. Traditionally, marketers us to pay attention to visits and the number of users, but today we know that we have to go much further.
To truly understand our impact, we ne to know how well we’re engaging our audience . But how can we know and measure something as seemingly abstract as engagement? Let’s take a look at how Netflix does it and what we can learn as brands and businesses .
What Netflix tells companies and brands about fans
What does Netflix know about its fans?
Netflix and other streaming services like Amazon Prime don’t disclose their audience data, so it’s not always easy to know how a particular show is performing. In fact, they don’t even share this information with the show’s creators themselves. While some companies like Nielsen do share some data, not much is reveal on the outside.
On the other hand, we often hear controversies arising from fans of a particular series who are outrag by its premature cancellation, as was the case with Sense8, while others, more discreet, continue to renew seasons. It seems, therefore, that Netflix’s decisions are south korea phone number list not bas on the popularity of a particular content. The key is in the involvement.
The most important deciding
factor when it comes to renewing a series on this streaming platform is not how passionate its fans are, but rather the percentage of them who have finish watching the last season air . Therefore, more importance is given to the ability of a series to retain its fans and build loyalty in the long term . Only in this way can they justify the high costs of producing original content.
This metric is not only essential when it comes to renewing or not renewing its own email authentication: guide to authentication in email marketing content, but also when it comes to “adopting” abandon series from other channels. This has recently been the case with Lucifer , which Netflix has “rescu” from Fox to give it a fourth season. Although the series’ audience figures were relatively small (between 2.5 and 3.5 million viewers on the same bz lists day of broadcast), its loyalty has been enough to convince the platform that it is worth betting on it.