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AI features are not included in the Free

A lead database hold contact information of leads such as job title, location, name, contact details, LinkedIn, etc. When picking your cold outreach tool you’ll want to make sure that you can easily find leads within the tool.

Which is why we will be comparing Instantly’s and Apollo’s lead databases.

Instantly has a quite expansive lead database with +160 million verified contacts, although we should mention that it is not an all time high.

In this aspect, we consider that Apollo offers a stronger lead database.

Overall campaign management

At the end of the day, it all boils down to how your outreach software manages your full campaigns. You need strong sending capabilities and campaign optimization.

With Instantly you can set up your CC and BCC on your emails that will allow you to send the same copy to several people, perhaps inside a company so you ensure you don’t miss out on the decision maker.

Instantly also offers features such as A/Z testing to make sure that you’re reaching your campaign’s full potential. This feature makes cambodia telemarketing it standout as a strong choice.

The best part is that Instantly offers Unibox, so you can send your campaigns from different accounts to avoid deliverability issues but not miss out on any messages are they are all centralized in one unique inbox.

The only downside here is that Instantly’s AI generator feature is not avaiable on the Growth plan. Nonetheless you can access the inbuilt templates to create your sequences and simply edit to fit your needs.

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Additionally in your sequences

you can set triggers to make sure that they don’t continue to send automatically once your lead has replied.

Apollo offers very strong outreach capabilities 10 best linkedIn email finder chrome extensions (free and paid) with many different options, including multichannel outreach including email, LinkedIn, and cold calling.

Apollo.io allows users to create and manage email AI features sequences, making it easier to automate and personalize outreach campaigns, with an option to A/B test your sequences.

The platform’s interface is super intuitive, allowing for easy setup and tracking of email campaigns.

You can link multiple email accounts to Apollo, facilitating diverse outreach strategies.

Although Apollo does offer task management for teams, neither of these options are fully fit for agencies. So if you have an agency, you might be better off with a tool like lemlist!

Pricing comparison

We will be comparing both pricing models based on monthly billings, although bear in mind that it comes out a bit cheaper when billed annually!

Instantly’s pricing model has become a bit more AI features confusing, as you now have to buy Leads and Campaigns separately.

Instantly has a free trial.

The Growth and Hypergrowth plans have decent pricings ($37 and $97 per month), but it quickly scales X3 if you go for the Light Speed plan at a whopping $358 plan.

On the other hand, Apollo has a more straightforward pricing system, including a free plan and free trials in the Basic and Professional plans.

Apollo’s pricing ranges from $59 to $149, making it a more desirable option than Instantly.

Bear in mind that  or Basic plans!

What do we prefer?

Instantly comes ahead in warm-up and deliverability and the lead database. Even though it has less contacts, the filters are much more detailed and ontact information is said to be more accurate.

Whereas Apollo comes ahead in personalization, buyer intent signal, and overall campaign management.

Nonetheless, the fact that Instantly has it’s own built-in CRM makes it a desirable option.

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