To get more customer enquiry responses, you need to learn to create [hook content]
What is hook content? In short, it attracts customers’ attention and stimulates their interest by providing valuable industry knowledge or trade marketing information. These contents are not just simple product displays, but help customers solve pain points and improve their decision-making efficiency by providing in-depth industry insights, trend analysis, etc., thereby invisibly guiding customers to identify more with your products or services.
This is not a product catalogue, but an in-depth guide to packaging industry knowledge.
This kind of guidance is highly desired by most clients.
All you need to do is naturally integrate your product information into such a guidebook.
1. Electronic products industry
Title: “How to optimize global supply chain management and reduce risks in electronic component procurement”
Content Overview: This session explains how to reduce the risks caused by quality, supply cycle delays and other factors in electronic product procurement, and proposes new supply chain management optimization strategies.
Title: “Global Electronic Components trade marketing Demand Trends in 2025: How Will Future Purchasing Managers Respond”
Content Overview: Provides the market demand trend of electronic components in the next few years to help purchasing managers predict and prepare purchasing plans.
2. Home appliance industry
Title: “A Supplier Selection Guide for Purchasing Managers in the Home Appliance Industry: How to Reduce Supply Risk”
Content overview: Provides reference what i’ve learned from my social media crises factors for home appliance purchasing managers when selecting suppliers, and how to ensure product quality and supply chain stability.
3. Office furniture industry
Title: “How to choose efficient office furniture that meets the needs of your office space”
Content overview: Provides trade marketing purchasing what is inbound marketing? managers with a guide to office furniture design, functionality and comfort, and how to meet the needs of different office spaces.
Title: “Office Furniture Market Trends in 2025: Future Trends Purchasing Managers Must Know”
Content Overview: Discuss the changing trends of the office furniture market in the next few years to help purchasing managers make more long-term purchasing decisions.
4. Food Industry
Title: “How to ensure quality control in food procurement”
Content overview: Provides practical phone number th tips for food purchasing managers on how to conduct quality inspection and control during the purchasing process to ensure food safety.
5. Raw materials industry
Title: “How to choose high-quality steel suppliers to avoid production delays”
Content overview: Explain how to evaluate the quality of steel suppliers, ensure that the purchased steel meets production requirements, and avoid production line stagnation due to quality problems.
No matter what industry you are in, industrial machinery, raw materials, hardware, or consumer goods, you can use AI to generate a [hook content] PDF file for this product industry.
And you can generate multiple ones.
Imagine that you no longer need to send templated sales pitches in your emails and LinkedIn messages. Instead, ask your customers if they need a PDF of the [Efficient Office Furniture Buyer’s Guide to Office Space Needs] or a [White Paper on New Trends in Consumer Product Packaging in 2025].
Authoritative content in LinkedIn posts
To get high interaction on LinkedIn posts, you don’t need to post product information, but rather post [authoritative content]. What is authoritative trade marketing content? It is all aspects of your understanding of the industry.
Put the keywords of your product industry in Answer the publich, sort out 20 key topics in this field, and then make these 20 key topics into LinkedIn Carousel, which is the following format. Users can download directly after clicking:
Most of these LinkedIn posts have thousands or even tens of thousands of interactions, because they provide customers with real and useful value.
Inquiries will follow.
Use AI to create industry-specific hook content
The explosion of AI big models has made it easy for anyone to create authoritative documents such as white papers, trends, purchasing guides, etc. that are exclusive to your industry products.
It is recommended to let AI first give ideas suitable trade marketing for hook content in your industry, and then generate high-quality PDF content based on these ideas and