But before you start your interactive text writing task, pause for a moment.
Think about the client you are going to write for, Carlos. For example.
A really cool guy who personalizes his phone with images of his favorite alternative rock bands.
You can save your favorite apps there, and they can help you out of many a dilemma.
Carlos interacts with your app
while riding the subway, while waiting for a friend at the cinema, or when he has five minutes at work.
Carlos is not interested in your long introduction with funny anecdotes, or even in a detailed explanation of your product.
Carlos wants to avoid endless writer’s block.
He doesn’t have time for that.
He wants to join participate
in your story, and buy your product in the near future or at least we hope so. That’s it.
Please help.
That’s why you have to make it easy for them, but extremely interesting at the same time.
As?
Use clever, witty, short and shareable headlines and statements, just like writing tweets.
That is, no more than 10 characters.
What about the body part?
Always speak directly to the user: talk to him or her.
Use short words and phrases: be singapore phone number library concise but don’t sacrifice meaning.
Make sure your message is because Spain has become clear and doesn’t confuse the user.
Start with a highly engaging paragraph.
Include your app and the benefits cyb directory your product will bring to them.
Hook him in with an interesting and engaging narrative Yes, it is possible, even if you have limited words.
Use words that refer to the five senses: sight hearing touch smell and taste.
Use active forms of verbs.
Try to include more verbs than nouns.