This modern overview of analytics and metrics will help you determine the effectiveness of content marketing and. A Modern Guide to Content Marketing Analytics and Metrics ultimately, calculate ROI. The overview, prepared using materials fromarticles”The Comprehensive Guide to Content mobile phone number data updated 2025 Marketing Analytics & Metrics” by Pavan Deshpande, took into account the opinions of leading market experts.
STRUCTURE OF CONTENT MARKETING METRICS
Looking at metrics as a whole is a huge challenge. A Modern Guide to Content Marketing Analytics and Metrics So to help you determine which metrics are right for your business, we’ve broken them down into specific categories. To start, we’ve adapted Jay Bayer’s frame work common mistakes when using tags on youtubeinto a pyramid. Looking at it will help you answer many of the burning questions about the effectiveness of your content strategy.
Each of these metrics can be measured across multiple content channels, such as a website, blog, or social media. The following diagram shows content marketing metrics (in the order they appear in the marketing and sales funnels) compared to distribution channels.
Next we will talk in more detail about the metrics for each model.
ENGAGEMENT METRICS
These metrics will help you clean email understand whether users are engaged with the content, what communication channels they prefer, how they behave. Let’s look at how the metrics measuring user activity differ for each communication channel.