A final resource to add perspective to a number is to relate it to a series of equivalences.
Think of a sum like $200 million. This number is so far out of reach for the average person that it is difficult to comprehend its value.
One way to lower the barrier is to associate it with something more relatable or relevant. For example, $200 million can be presented as:
- 800 times the cost of raising a child through college.
- million more than the gross domestic product of the Republic of Kiribati.
Complete the story that the data tells
In many cases, infographics are most effective when the text and graphic elements feed off of each other. In Nick’s words,
“Graphics are more effective at conveying data and good resource mobile phone number data painting a scene, while text works better at adding context and color .
“Think about stock charts. The chart speaks for itself, but text is useful for pointing out events that have occurred or explaining the behavior of the data.”
This is a fantastic example of Anthropocene.
Boost the SEO of infographics
If the goal of the infographic is to generate traffic , the content should be optimized for SEO.
“What questions does your audience ask about the topic of the infographic?”
For Marta, the focus is on search intent and she recommends this year i have received more inquiries than ever before: using keyword research tools like Semrush or Hrefs to get a complete list of question-based queries.
“You can use them in the title or in the different sections of the infographic. If you describe a step-by-step process, state all the steps. Structuring your content this way can sms to data help you get a rich snippet and the coveted “position 0” on Google.”
data is to include them as additional text. By summarizing the main data of the infographic in list format, you can add text and keyword density.
And an added bonus: by including them as HTML, they can be copied and pasted, making it easy to share them along with the URL on social media .