Online Marketing & Digital Marketing Emotional marketing for your sales strategy

Emotional marketing is nothing Online Marketing new: in fact, Aristotle himself included the use of emotions as part of the basic strategies of persuasion. But we are increasingly learning more about how our feelings work and how to incorporate them into sales strategies .

Emotional marketing can be the key factor to multiply the results of your actions. So, let’s see what it is, what its advantages are and how to incorporate it into your sales strategy .

Emotional marketing for your sales strategy

What is emotional marketing?
Emotional marketing is the set of actions, tools and strategies launched by brands as part of their sales strategy to cultivate an emotional bond with their real and potential customers, so that they feel the brand as something of their own and want to be part of it.

Emotional marketing campaigns therefore work to awaken feelings in the recipient, not to argentina phone number list convince them with rational arguments. Their effectiveness is based on the fact that most of the time purchasing decisions are made based on unconscious factors, and not on a rational assessment of the different products available.

Advantages of emotional marketing

Better brand image : the emotional marketing sales strategy associates positive values ​​and emotions with the brand and its products.
Better customer relations : if the campaign truly manages to touch the customer’s emotions, it will connect and strengthen ties with them, getting them to identify with the brand and remain loyal to it in the long term.
Encourage recommendation : appealing to emotions impacts customers more than rational arguments, thus encouraging recommendations.
Increase satisfaction : Emotional campaigns provide added value in the form of positive associations, making the customer feel more satisfied or even proud of their purchase.
Better brand recall . Appealing to emotions leaves a memorable impression on our minds, making it much more likely that we will remember the ad later.

4 basics to increase emotional marketing in your marketing strategy
Ready to jump on the emotional marketing bandwagon and include it in your marketing strategies? Take note of these four basic pillars.

1) The emotional bond between the brand and the consumer
The emotional bond between the brand and the consumer is the very reason for emotional marketing . It is important to know that this is a two-way low open rates? take a free email deliverability test relationship: the customer lives emotional experiences through the brand, but the brand is also enriched through its customers.

If the emotional marketing strategy has worked, the customer will also want to be part of the cmo email list brand, have a voice to express their opinion and be part of its products and services. Therefore, listening to them is essential.