Online Marketing & Digital Marketing 10 lead capture techniques
one of the top concerns for Online Marketing digital marketers. The more leads we get with less investment of time and resources, the more likely we are to meet conversion goals and keep growing our brand. But despite this, only one in ten marketers feel that their lead generation campaigns are effective.
To improve our lead generation process, we can implement many different techniques and strategies, depending on the brand and its needs. Choosing one or the other will depend on many factors, but in any case it is important to take into account the basic points of each one to get the maximum effectiveness. We are going to review 10 common lead capture techniques and see how we can implement them.
In this webinar we talk about
10 techniques for capturing leads or potential clients
10 lead capture techniques
Here are the 10 most effective lead capture techniques of the moment, summarized in an infographic and also detailed in the text of the article.
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10 lead capture techniques – Infographic-min
1) Inbound marketing
According to Hubspot’s ” State of the Inbound 2016 ” study , 59% of marketing managers say that inbound marketing is the best way to generate qualified leads . Since the premise of this model is to attract consumers russia phone number list to our brand, rather than directly targeting them to advertise products and services, it makes sense to think that the users we attract will have a greater chance of becoming customers.
The most important keys
to generating leads with inbound marketing are to research our buyer persona to find the content and offers that may be most attractive to them and to make sure to ask users’ permission in a clear manner to add them to our database. This is where the double opt-in technique comes into play, which involves users having to confirm their acceptance twice.
2) Videos
Videos are a real “mine” for capturing leads that many marketers do not take advantage of. But the truth is that they offer many possibilities for users to leave us their data :
Within the video itself . You can include a text link superimposed on the video that takes you to a key part of your website where the user can leave their details, or the video’s protagonist can encourage the user to do so, or both at the same time.
On the YouTube end screen . When a user finishes watching a video, a menu appears with different options, as suggestions for what to do next. These may include a link to one of your landing pages or other key content.
In the video description . Different online video hosting platforms include a short text description. This is another great place to add a link to some downloadable content.
Creating videos with how to use linkedin sales navigator for recruiting integrated forms . A very interesting option that few marketers take advantage of. You can create your own with tools like Wistia.
Using the video itself as a bz lists lead magnet , that is, offering users the possibility of downloading it for free in exchange for their information.