6 Trends for Ecommerce in 2023
E-commerce turnover has seen tremendous growth in recent years. In 2021 alone, sales in online stores worldwide amounted to approximately US$4.9 trillion. This figure is expected to grow by 50% in 2025 , reaching a whopping US$7.4 trillion.
Although ecommerce activity is generally believed to be focused on a business-to-consumer (B2C) sales model, the global business-to-business (B2B) ecommerce industry is projected to reach US$18.97 trillion by 2028 .
In short, the sector has years of growth ahead of it in both its B2B and B2C models. Will your online store be part of it ?
Here are the ecommerce trends for 2023 that you should pay attention to if you want this to happen:
1. Reduction of unique buyers
With the emergence of numerous online stores across different sectors and product categories, one-time buyers are a problem for e-commerce owners. Customers finland consumer mobile number list who purchase products on a one-time basis are a direct result of low brand loyalty , due to the availability of multiple e-commerce options and numerous touchpoints.
In his interview with Forbes, Jason Finkelstein (CMO of AdRoll) mentions that 75% of consumers do not shop with the same online store again (using Shopify customer data).
One ecommerce trend to watch out for is the reduction of one-time transactions. As an online store owner, start prioritizing the customer touchpoints that deliver the best results for your business and focus your efforts on them. Also, focus on personalized service and excellent customer experience to improve brand loyalty and keep customers coming back to your online store.
2. Take maximum care of the packaging
In the past, online store owners used basic packaging for their products . In today’s competitive era, consumers are starting to pay attention to packaging as well as the materials used before making the final purchase decision. This brings us to our second trend for 2023: exclusive product packaging .
According to an Ipsos survey, 72% of how to increase your tourist reservations in 2022 with online actions Americans take into account product packaging designs, while 67% consider materials before purchasing from online stores . Additionally, two-thirds of respondents say that paper and cardboard packaging creates a sense of quality. To remain highly ao lists competitive in the industry, you need to pay special attention to product packaging. With great packaging, you can stand out from your competitors, while building your brand and increasing customer retention and loyalty.
According to the same survey, around eight out of ten people take product packaging into account when choosing a gift . Take your gift offering one step further. and family with the option to leave a personalized note on the order.