How to make a good email invitation? 7 tips to get it right

The arrival of Covid chang the way we do business. Online events multipli as people abandon in-person events due to the different safety measures that were being adopt.

It’s been more than two years since the good email pandemic began, and now in-person and hybrid events have made a comeback. We already know that marketing never stops innovating, but there is one thing that will remain true regardless of whether we are talking about the online or in-person world. Email marketing is one of the most important and effective channels.

No matter what your goal is, whether it’s converting a lead into a customer, attracting a new subscriber or creating excitement for your next event, email marketing is the perfect channel to achieve it.

As marketers continue to plan events for brands, we thought it was a good time to share some tips and best practices on how to write an event invitation . Here we go!

Why send invitations by email?

An email invitation is a egypt consumer mobile number list digital version of the typical card or paper invitation. The goal, like any other invitation, is to create buzz around your corporate events , raise awareness and increase the number of attendees.

Email invitations differ from traditional invitations in that you can be more strategic in how you send them, as well as in how you measure participation and success.

To help you get the most out of your pre-event email marketing campaigns , we’ve put together the following tips on how to write an email invitation:

7 Tips for Creating Email Invitations That Work
1. Segment your subscriber/contact list
If you’re already well into building your contact list , it’s likely that it includes people from all over the world, from all walks of life, and from a variety of industries. It’s important to keep in mind that a diverse list means that not everyone will be interest in your next event . And, especially for in-person events, some of your subscribers are unlikely to attend an event that’s held miles away from where they live.

Before sending out your invitations

segment your list to include only contacts who are likely to be interest in your event . You can do this by filtering your list bas on the following criteria:

Location/region
Sector
Engagement status (if they haven’t open or respond to an email, they may or may not be more likely)
Where they are in the customer what should i do if my ip is blacklisted? journey (if they are close to making a purchase, inviting them to an event can help them make that decision).
The process of segmenting your contact list will allow you to create a highly target list for your email marketing campaign, which should help you achieve a high ao lists click-through rate (and sales, if your event is design for that).

Download this email template for your event

2. Write attractive subjects for your emails
When it comes to creating the best event invitation emails, research from top marketers shows that keeping it short is a big deal: experts prefer subject lines that are 60 characters or less . And since 35% of recipients decide whether or not to open an email bas on the subject line , you should pay close attention to this part of your email invitation.