Sales psychology: 3 keys you can apply to your content
Smart Content is our new feature that helps you get out of the rut of lack of creativity, you know, that moment when you don’t want anything anymore and you can’t think of anything, so you put a sentence in it, and Smart Content returns a lot of content ready to copy and paste.
BUT! I know that this is not always enough and you want to put content that “sticks” and incites the reader to action. Psychologically, what you are looking for exists, and without further ado I invite you to see these three keys to sales psychology that will help you enter the soul of your clients through the content of your campaigns, landing pages , forms and ads.
Imagine yourself with your product or service
Sense of urgency and scarcity
Storytelling
Psychological techniques for selling that you can apply to your content
1. Imagine yourself with your product or service
You’ve probably heard czech republic consumer mobile number list this phrase at some point in your life: I’ve seen myself!
That’s because people like to imagine themselves wearing that beautiful outfit, enjoying the trip of their dreams, tasting a delicious meal, etc. In short, people want to imagine themselves using your product or service, whatever you sell, put the idea in their heads.
McDonalds, for example. What do you think they sell? You might say hamburgers, but beyond fast food, they sell the idea of “happiness.” You will feel happy if you come to eat here (By the way, that’s why they use the color yellow, you know color psychology), so much so that recently they have dared to launch a campaign (which many are talking about) WITHOUT BURGERS.
And you, would you dare to send an email, or create an ad, without your product?
Well, the idea of the campaign was for people to imagine themselves happily going to the restaurant.
Check out the campaign for yourself:
After looking at it now you will even associate the raised eyebrows with the brand and you surely imagined the happiness you would feel agreeing with your family or how to implement an effective and seamless email marketing strategy friends to go to that restaurant. Well, it did leave me with more than one memory and it even made me remember times.
Traveling is an intrinsic ao lists desire in human beings, who wouldn’t want to, right? Airbnb allows you to imagine yourself in beautiful places within your reach (this is not necessarily true since costs vary) But on their social networks you will find photographs that will make you say “I saw myself!” and their campaign also mentions that EVERYONE, ANYONE, YES YOU…. You can be there, see for yourself: