How to implement an effective and seamless email marketing strategy

It’s been 50 years since the birth of email. Who would have thought it would revolutionize the world and business the way it has? To commemorate this important event, let’s learn how to strategically use email to boost your business.

But first, some fun facts. Although email was invented in 1971, it was first used as a marketing tool in 1978 by Gary Thurek. There is still debate about whether his first an effective email campaign can be considered spam rather than email marketing. He sent an email to 400 users about his product and claimed to have generated $13 million in sales – along with a ton of complaints!

Later, in 1999, Seth Godin proposed a more ethical way of using email for email marketing . His proposal earned him expulsion from the Direct Marketing Association. Yes, email marketing was too radical an idea! But the story ended well: Godin is now one of the stars of the association’s hall of fame.

Today there are 3.9 billion email users worldwide

And Godin’s insights paid off: 90% of marketers consider email engagement to be the primary performance measure of their content. From a customer cyprus phone number list perspective, 59% of customers say email influences their purchasing decisions, and 80% of marketers agree that email impacts customer retention numbers .

There’s no doubt that email campaigns can yield extraordinary results if you implement them correctly. But how exactly do you do that? In this article, we’ll explain absolutely everything you need to know to implement an effective email marketing strategy. Get ready!

Table of Contents
Why it is important to have an email marketing strategy

Email marketing tools and resources

Step-by-step guide to your email marketing strategy
Create an email marketing campaign

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“Email is dead” is a email authentication: guide to authentication in email marketing phrase we’ve all heard at some point. The truth is that email is not dead – far from it. And if you’ve somehow been convinced that it is, it’s probably time to review your strategy to make sure your email marketing is being done correctly and effectively.

Successful email marketing by lists goes way beyond just putting together an email with content and hitting send. Having a comprehensive strategy is key to reaching your audience, achieving your conversion rate goals, and staying top of mind with current and potential customers. However, it’s often not intuitive.