How to search for keywords (keyword research)

Achieving one of those coveted spots on the first page of search results requires more than just good luck. In addition to high-quality content, you’ll need the help of keywords specifically targeted to your target audience. The more you care about choosing the right keywords, the better your search for chances of reaching that desired spot (first page) and of getting conversions and sales of course. If your site is on the first page, you’ll have a much better chance of achieving your goals, whether it’s attracting customers, traffic or conversions, and in the process growing your contact list .

71% of professional marketers cite keywords as their number one tactic for their SEO strategy. Considering that 70% of marketers consider SEO to be more effective than PPC for digital marketing, they should put a lot of effort into keywords.

Keyword research is an essential part

of any content and SEO strategy and goes beyond just asking what words your audience will use to describe their search. In this blog, we’ll cover how to egypt phone number list set up effective keyword research to increase your rankings over time and put your content in front of leads and prospects.

Know your industry
Start by identifying the words and phrases you would typically use to define your industry. These will serve as a springboard for your keywords and will also guide you later in your content strategy .

You may already have a good idea of ​​the best phrases and terms to describe your industry, but don’t leave any loose ends open – discuss the topic with your sales team. They can often offer additional information about leads, potential customers, and what they want. Also, look at what your competitors are doing and the type of content they produce. All of this information should give you a strong foundation for putting your keyword strategy into action.

You’ve already collected a number of phrases and words that define your industry, so it’s time to do the same for your brand. This exercise may include terms that are more local or specifically related to your product or service. Work backwards to see how they might be found in search engines and build up a list of ideas that are as solid as you can. These terms may not yet make it into keywords, but when combined with industry terms, they could result in good keywords for your site.

Define your goals

Any strategy will require you what are utm parameters in email marketing to have a clear vision of the objective you want to achieve, and although these are different, they will be equally important when establishing your keywords. Some objectives could be: attracting more traffic, generating more leads , establishing leadership in bw lists your field, among others.

These goals will help you establish a strong keyword strategy that will direct your efforts where they are really needed.

Make a mind map of your topics
A mind map is an excellent exercise to search for keywords based on the steps learned in the previous reading.