How hotels attract digital users during high season
The hotel sector is known for being one of the busiest in summer, as demand for accommodation soars. However, it is not always the Hotel digital consumer who goes to the establishment, and that is where the acquisition of digital users by hotels comes in.
Peak seasons are a time of great profit for companies and tourist accommodations. But competition continues to grow and the need to attract customers is ever more pressing. How they do it is what makes the difference.
If you want to know what the most common strategies are to attract guests during the high season, pay close attention to what follows.
TABLE OF CONTENTS
Social networks, essential for attracting digital users
When you want to attract users through digital tools, social networks are the first resource that comes to mind. All types of audiences can be found on these platforms. In addition, it has been proven that people primarily do their searches on social networks, and then go to search engines to obtain more information.
To do this, brands must investigate which social network best suits their audience, that is, where the users they want to attract are located. Having a presence in all possible places does not generate benefits if there is no strategic approach .
Hotels can have a presence on Instagram, … it doesn’t matter which one, what bosnia and herzegovina phone number data matters is what is done with each one and how it benefits the brand.
Social Media Marketing
Taking brand awareness as the main factor , they account registration confirmation emails: writing tips and examples make use of social networks to increase the possibilities of connecting with audiences and, in this way, increase conversions.
For the strategy to work, it is necessary to disseminate valuable content . Social networks expand communication possibilities, opening telegram database up a range of options for hotels and other types of companies operating in the tourism world.
A very common strategy in hotel chains is to advertise promotions and special offers for the high season. The important thing in this case is that the communication is focused on the customer, their needs, what they require and what they are looking for .
All this information is obtained from prior research into content design.
Take into account the different reasons for travel
Thanks to globalization, it is now easier for the hotel industry to work on attracting digital users. However, a poorly planned strategy can damage Brand Awareness , creating a negative effect on the way users remember you.
One reality of the so-called high seasons is that not all people travel for pleasure, even though they are the majority. Summer is a time of Hotel digital rest, but people have different motivations for looking for accommodation. Depending on those motivations, they will look for certain accommodation characteristics.
You should not forget about people who, even in peak season, travel for work, business, healthcare or education. Digital user acquisition must cover their needs to be more successful.
Seasonal content for attracting digital users
A very common content strategy in the hotel industry is the seasonal one. It consists of designing content programs that respond to the different times of the year .
One very specific way to achieve this is to adapt the content to the high, medium and low seasons, considering that people have different needs depending on the time of year they are going through. Likewise, we must not forget the holidays, which represent a large number of hotel searches.
The hotel industry often advertises themed packages during the off-season. In addition, high-season content is focused on their differentiating features and popularity compared to the competition.
It is important to note that during the high season, the entire strategy should not be based on prices, since competing solely on price puts you at a disadvantage. Customers need to know what amenities they will find in your hotel and not in any other, despite the cost.
Attractive and audiovisual formats
In order to attract users who travel for pleasure, it is necessary to show the visual characteristics of the accommodation. The hotels that tend to be more successful in attracting new clients are those that manage to convey a message of comfort and exclusivity.
People who travel for pleasure are looking to disconnect from reality and worries. A space where they can live the experience and not worry about anything will have a much greater chance of obtaining sales and conversions.
One way to attract new audiences to your accommodation is to present content in video format , always focused on the needs of that traveler and humanizing your brand to make it close and welcoming.
Yes, Pinterest is necessary for hotels
Not all brands have the ability to achieve great conversions on Pinterest. The tourism sector definitely needs to have a presence on this social network. Why? Basically, because it is a visual platform with great impact.
Branded content on Pinterest is essential in the hospitality marketing strategy because it attracts many users. This tool is powerful for analyzing the behavior of the target audience and for generating leads by linking to a landing page.
By playing with different types of boards, you can create a profile that is attractive enough to get someone interested in your accommodation, always highlighting the characteristics that make you unique.
Additionally, using maps on dashboards can also bring great benefits by highlighting your location.