Why Your Contact List Isn’t Growing: A Troubleshooting Guide

If you are an email marketing expert, you know perfectly well that your job is not only to create and send email marketing campaigns , but also to create loyalty and obtain quality contacts that remain interested in your information.

So, there is no reason to rest on your laurels, as email marketing is a process of continuous cleaning of the contact list. If your list has too many unworked contacts, its growth will stop and therefore you will have problems in your email marketing strategy. For this reason, we will mention some points that could cause you a headache and we will also tell you how to solve them.

1. You are not tracking your website activity

Your website is the perfect place to gain subscribers , so don’t ignore its potential. Track your site’s activity to see where your visitors go, what they like, what they cyprus phone number list don’t like, and what they use the most.

This information will help you understand what type of content can attract more subscribers and exactly where you should place the signup form for maximum impact.

Another important metric to track is your website traffic sources . How did they discover your website? Through a blog? Through social media? Knowing this data will help you create targeted content and will also help you think of more creative ways to increase traffic to your site , leading to more opportunities to convert these visitors into subscribers to your marketing campaigns .

2. You are not using Pop-ups
There are several types of registration forms , but pop-ups are one of the most popular, although they can also become annoying, especially if they are not strategically designed. But these forms work quite well, especially if they offer the reader a relevant incentive.

For example, if you have a blog about “How to use social media to grow a business” you could add a pop-up that offers free, ready-to-use social media post templates in exchange for the visitor’s email address. personal data that tells the user they will receive information in their inbox from you.

A pop-up created specifically for a blog is

a great way to show visitors that your company has plenty of resources to draw on.

3. You don’t have a dedicated landing page strategy
This is definitely a big mistake, but fortunately it can be corrected. When growing your contact list, remember that what you are doing is selling something to people: your campaigns. Create a landing page with the goal of completing the sale.

Additionally, landing pages improve conversion rates and could even help you segment your contacts by interests, location or other relevant parameters.

To create an effective landing page, it is important to have an attractive offer, a clear call to action, and proof of the company’s legitimacy. And if you want the 6 essential email marketing campaigns for your hotel to go further, Zacharaki from Moosend recommends gamifying your landing pages, optimizing them to convert. Using gamification improves the experience; gamification is using elements such as surprise cards, scratch cards, among others, which will increase interaction and engagement of readers. Offering a lead magnet or a special thank-you discount will surely cause leads to write down their email to claim the discount.

4. You don’t use ads to get people to fanto data subscribe to your newsletters
Email marketing campaigns have higher conversion rates than social media marketing, so considering running paid ads to increase campaign subscribers could be a good idea to get quality leads (if the ads are well targeted) and faster growth.