Twitter recently announced the opening of advertising accounts for small and medium-sized businesses. This We Advertise news opens up new possibilities for conversions, lead generation , customer acquisition and increased brand and product awareness. But do you know how this new method works to achieve effective results?
Twitter, target audience and indicators
Today, there are over 255 million active Twitter users who post an average of 500 million Tweets per day. On average, Twitter users follow six or more brands. (Source: Twitter for Business)
How much We Advertise does it cost to advertise on Twitter?
There is no set or specific price. Twitter Ads are set through an auction. There are two ways to determine how to set bids for your campaigns. You can choose between automatic bidding or
Allows Twitter to automatically optimize bids for you. By using this option, Twitter will attempt to place your ad in auctions with the lowest possible bid, while also trying to achieve your overall campaign goals.
With this model We Advertise
You can manually select the value of a follower, lead, or click for your business. The way this auction works is called “second price.”
By entering a manual bid, you won’t pay innova bilbao 25, the innovation and marketing event this amount when you win a campaign auction based on an objective. Instead, you’ll pay just €0.01 above the bid of the advertiser who comes in second with the quality adjustment.
The campaign type determines the actions you’re bidding on and what you’ll be charged for once the campaign starts running.
Types of Twitter Ads
Twitter constantly monitors your posts, promotes We Advertise those that have had the highest level of engagement and automatically shares the best ones. If link building and building authority you don’t have anything new, Twitter promotes the most shared posts on the best day and time in relation to your account. You only pay when someone follows or interacts with your post and you don’t pay for views.
Types of campaigns
There are several specific campaigns for each action. Analyze which ones will be ideal for your digital marketing objective.
Website click or conversion campaign
Its goal is to drive traffic and generate philippines numbers conversions on your website through Tweets targeted at specific audiences. This type of campaign allows you to promote your website content via Tweet.
The average value indicated by Twitter for a website click or conversion campaign varies between €1.50 and €10.00 depending on your target audience.
You will only be charged for clicks to your website that are acquired from this campaign. All other actions (impressions, replies and Retweets, for example) are free.
Followers campaign
Promote your account or grow your audience on Twitter. The goal of a follower campaign is to grow your base to generate new business. Followers see your content and help you amplify your message and can help attract even more followers.
The cost per follower on Twitter is set by a second-price auction between other advertisers, but according to the social network itself, historical averages recommend bids between €2.50 and €3.50.
Your account will only be charged for the followers you acquire from this campaign. All other actions (impressions, replies, and Retweets, for example) are free.
Tweet Engagement Campaign
If you want to expand the reach of your content to reach a relevant audience on Twitter, this is the ideal campaign.
Compared to other campaigns, Tweet engagement has a lower value. The recommendation in this case by the social network varies between €1.50 and €2.50 per click.