This article does not intend to reduce the importance of redesigning or optimizing your website, but rather to ensure. That this decision does not completely halt your Digital Marketing actions. As implementing a new website can often take months and does not mean that we should stop our activity in the digital field.
1 – Create a Blog
Create a stand-alone blog that can be easily integrated into your current or future website and that can be created in WordPress for free. It is an excellent way to increase traffic to your website and an easier and faster way to interact than creating a website. When creating a blog, you should consider including a subscription field to build an audience.
As well as including a search field that will help reduce bounce rates. Also use sharing buttons to enhance social networks. In addition to a good content structure. It is necessary to keep your blog updated with at least one post per week. You can also invite partners, clients in your area of expertise and even collaborators to produce relevant and frequent content.
2- Create Landing Pages
A landing page is a unique and distinct landing page on your website, created with the goal of converting visitors into leads. It should be designed to drive the user to take an action, usually filling out a form with personal information in exchange for a specific piece of relevant material, such as a free ebook, white paper or webinar.
The advantage of developing landing pages is that you can use them separately on social media, email marketing and paid campaigns. You can create them faster than a website, especially if you use the tools offered by Link&Grow .
3- Increase focus on Social Networks
Today, your target audience is accessible on various social networks. Locating your target audience is essential for your engagement strategy facebook in the job search to be increasingly effective. It is no longer enough to create a profile and wait to see what happens. You need to create relevant content, analyze its reach and interaction, monitor the impact, monitor the digital presence of your competitors, measure results and redefine presence strategies.
4- Invest in Ads
If your website is not achieving the expected results or is not yet complete, achieve your goals through paid campaigns that point to your conversion landing pages.
Through Facebook you can expand your creating engaging content relationship with your followers and capture more leads with sponsored ads.
With Google Adwords, you can invest in keywords that are relevant to your business and measure whether your investment is generating the desired return, as it is aimed more at leads that are searching for products or services related to yours.
5- Work with Email Marketing
With the information collected through landing pages, you can segment the leads obtained by objectives within your digital marketing philippines numbers strategy and start sending more effective emails. You can perform A/B tests on a small sample of contacts and analyze the effectiveness of the ads and, through changes to the title, body of the email or image, check which ones work best. You can then launch campaigns with greater effectiveness and return.
Conclusion:
These suggestions are effective, but they do not eliminate the need to rethink and optimize your website. Consider optimizing or even creating a new website by migrating content so as not to lower your Google ranking and remember that you do not need to stop your Digital Marketing as you can continue to generate results during this period.
If you wish to delve deeper into this topic, we offer the possibility of evaluating your current Digital Marketing without obligation, offering valuable tips to enhance.