Are there any daily advertising budget limits your ad settings?
whether the targeting is set correctly – by geography, by language, by devices;
are negative keywords use;
does automatic targeting work – it should be disabled;
Is the frequency of display per user indicate?
whether the advertisements match the c level executive list queries and landing pages;
Are there keywords in the creatives?
whether extensions are used in ads and whether they are correct.
What to do with the results of advertising campaign analysis
The purpose of the analysis is to evaluate the indicators in dynamics. Compare them with the metrics for the previous period and for other what is the trade term cmr? this article will help you understand road transport documents campaigns. Look at the indicators in the context – by region, by segment, by day of the week. Analysis of the advertising campaign will answer the question of which channels and ads were effective and why this happene.
After the analysis , we make a plan of actions that need to be taken to correct the errors. Formulate tasks for each campaign level – targeting settings, writing texts, creating images and graphics, choosing platforms, choosing a display region, etc.
Let’s show it with an example.
After launching the ad, we open end-to-end your ad settings analytics and analyze the indicators.
1. We look for a sagging indicator that differs from the norm.
In our example, this is ROI. The payback of the Avito channel = -100%, we receive 8 applications from 1000 visits, none of them converte into sales, did not bring profit.
2. Check the settings. Go to the channel’s advertising account and view the ads themselves. Perhaps the ads are confusing users – promising something that is difficult or impossible to find on the site after clicking on the ad. Or the ads are sms to data shown in the wrong region – you sell flowers in Moscow, but the ad is shown in St. Petersburg.
3. Decide whether to leave the ad or turn it off. If you find problem areas in the ad settings or in the creatives themselves, you can leave the ad and see if the indicators change in the near future. If not, turn off the ineffective channel and redistribute the money to more profitable traffic sources.
The Main Thing About Advertising Campaign Analysis
- Advertising analysis helps determine whether ads are profitable or just a waste of advertising budget. By evaluating advertising indicators, you can detect errors and identify growth points. This will help increase conversion and save advertising costs.
- It is impossible to evaluate advertising your ad settings without specific, achievable goals. It is necessary to define metrics by which it will be possible to determine whether the advertising worke or the goal was not achieve.
- It is more convenient to collect information for advertising analysis using tools. For example, end-to-end analytics automates data collection, helps save time and avoid errors.
- The more often you analyze your advertising, the higher your chances of noticing deviations from the indicators in time and correcting the error.