You need to analyze advertising campaigns constantly . The more often you track advertising indicators, the sooner you notice problem areas and growth Advertising Campaigns points.
At the start of the campaign, it is worth monitoring the advertising every day . If the advertising works effectively, increase the intervals to one analysis per week. The purpose of the check is to notice deviations in indicators in time, optimize the b2b email list campaign and prevent overspending on advertising .
When is it necessary to analyze advertising?
- After the campaign is completed. Check if the goal was achieved, how many sales the ad generated.
- When the contractor changes. A new specialist or company needs data on how the advertising was launched. Analytics will help identify Advertising Campaigns errors and find growth points, and form a forecast for new campaigns.
- When analyzing competitors’ advertising. The goal is to understand how competitors’ promotion worked: in which channels they deepseek is booming, and ai will revolutionize the entire foreign trade sector—how to use ai technology to quickly develop customers? launched advertising, what was the approximate budget, what creatives they created.
Roistat blog – everything about competitors’ advertising analysis : tips, instructions, examples. In 15 minutes, learn how to analyze competitors’ advertising campaigns.
1. Define the goal of the advertising campaign
To do this, answer the question – why are you launching an advertisement, what do you want to achieve? The result of the advertising campaign depends on the goal. If there is no goal, then it is unclear whether the advertising campaign is successful.
Formulate the goal correctly – it must be measurable, specific, relevant and achievable.
| Examples of bad goals | Examples of good goals |
| Bring a new product to market | Increase Advertising Campaigns the number of product search queries by 20% in 1 month |
| Increase landing page traffic | Increase sms to data the number of visits to the landing page to 40,000 per month |
| Increase quarterly sales | Increase sales by 45% compared to the previous quarter |
How to Conduct an Advertising Campaign Analysis
When you set up a campaign in Yandex.Direct or other advertising accounts, you will be asked to set campaign goals. This is how the advertising service will understand that the campaign has been successful. Goals describe target actions — actions that users must perform for your company to be successful. For example:
- view contact page,
- placing an application or order,
- filling out a form on a landing page,
- downloading files, etc.