We explain how to analyze advertising effectivene campaign analysis and why evaluating a campaign without end-to-end analytics is a waste of time.
What advertising campaigns need to be analyze
Ad analysis will help you understand how advertising works – whether it brings only clicks on ads or real orders and profit. Therefore, all advertising campaigns are analyze.
Launching advertising without statistics and country email list indicators means acting blindly, risking wasting your advertising budget on ineffective channels and non-working tools.
Let’s show the essence of the analysis using an example – let’s imagine that we launche advertising in three channels, the total budget is 100,000 ₽. After a month, we look at the results
Scenario 1 — without advertising analysis. We campaign analysis see that income has grown slightly: profit for the previous month is 200,000 ₽, for this month — 350,000 ₽. It seems that advertising worke well — we invest another 100,000 ₽ in advertising.
Scenario 2 — with advertising analysis. We look at the indicators for each channel and see that only one channel pays off. The second d/p payment guide: a must-have guide to reduce foreign trade transaction risks works in a slight plus, the third has a negative ROI. All income is generate by one channel. The next month, we change tactics — we turn off the second channel, redistribute the budget to the first. The idea is to invest money in profitable channels. We do not turn off the third channel yet, we will monitor it in the near future — we will launch A/B testing, choose creative with the highest conversion. If the channel has a negative ROI, it should also be turne off.
Why Conduct an Advertising Campaign Analysis
1. Increase advertising traffic
Creative analysis helps to find problem areas that prevent you from attracting users, getting clicks and sale. Due to incorrect advertising settings, an ad sms to data about a children’s excavator will be seen by an audience that search for the query “buy a construction excavator”. Non-targete impressions and clicks eat up the advertising budget.
2. Save your advertising budget
Without analytics, it is impossible to understand campaign analysis how advertising works – plus or minus. By analyzing advertising , you can find ineffective channels, ads, keywords. It is easier to turn them off than to spend money on creativ that do not generate sale.
3. Increase ad conversion
By looking at the advertising indicators, you will see how users interact with ads –
how often they visit the site, how many of them convert into buyers. Ineffective ads should be reworke – change the text, design, check the display settings, links. If the creative do not work after the