- BI systems. They are use to collect data from CRM, describe above analytical systems, databases, and also to generate reports with diagrams and graphs, for example, on sales among a specific category of buyers, by traffic sources, etc. A plus would be the ability to work with other visualization tools, such as Looker Studio, Yandex DataLens, Apache Superset, FineBI.
CRM systems .
They collect information that standard services are unable to obtain. This could be, for example, information about orders that were redeem. Thus, seeing a high conversion rate for this indicator in analytical systems, you should not immediately phone number library conclude that sales are excellent. You need to evaluate the data in describe above the CRM system. When viewing them, it may turn out that orders with delivery are redeem worse. Consequently, the resource statistics show no problems, and the CRM shows that 50% of the order goods were return.
Along with the positions describ above, a good web analyst should understand the essence of the main business processes and marketing. Knowing tips for foreign trade newcomers: how does the pro forma invoice (pi) affect the transaction process? these basics will allow you to capture the relationships between decisions made and changes in the analyze parameters. Understanding the basic principles of statistics and mathematics will be an advantage.
Levels of professional competence
Junior
Assumes knowledge of the basic capabilities of Google Analytics and Yandex.Metrica, including setting up goals. First of all, you should obtain the relevant certificates, and then study other tools. It is important for a beginner to be able to conduct A/B testing, work with metrics, calculate conversion, ROI, CTR and CPC.
Middle
A middle analyst should be proficient in BI sms to data services to stand out from competitors during an interview, and also understand the describe above principles of unit economics. This will allow, for example, to calculate profits and expenses from a client and determine the prospects for further development of the project.
There will be a lot of interaction with representatives of other departments: the content department, development, design, etc. This leads to another important requirement – drawing up precise and clear technical specifications. With their help, you can convey recommendations for improving the resource in the most accessible way.