We know that digital marketing is a set of virtual techniques and strategies that complement each other to create a complete promotional system, allowing our brands to achieve high visibility on digital platforms. There are strategies that work so well together that it’s difficult to explain them separately.
However, in this case, it is necessary to understand separately what the essential part of marketing automation is in our inbound marketing strategies to understand its importance and how it can facilitate certain daily tasks. Let’s look at some differences.
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Differences between inbound marketing and marketing automation
Inbound marketing is one of those philosophies r&d directors email lists that can be applied alone to effectively promote our business, although it is also true that with certain techniques our efforts can be more profitable. We pay great attention to creating original content on our website and social media to achieve an excellen digital marketing services price list position in internet search results.
Essentially, it’s one of those marketing strategies that works on four levels: attracting, capturing, converting, and retaining users. This way, we avoid harassing potential customers and instead attract them more naturally.
Marketing automation involves using a marketing
Tool to automate certain processes using different software. This way, we can replace somewhat repetitive manual processes, making it applicable to any stage of inbound marketing.
Other activities we can carry out with marketing automation include:
- Develop a smarter marketing caseno data strategy using cutting-edge software and technology.
- Qualify leads to know when they are ready to buy.
- Personalize customer interactions.
- Generate a higher engagement rate.
- Invest more in our marketing strategy, as the return on investment is generally higher.
- Analyze the results of each campaign with precise measurements.
In this way, many experts have indicated that the best stage to apply automation is at the moment of capturing and converting our customers, since this is the precise moment when we must convince them that we are the best option on the market. Nothing better to give a good impression than an excellent, fully automated communication channel.