The first online marketing strategy we are Adapting to voice searches going to describe in this list is one of the most popular at the moment, thanks to new technologies and virtual assistants like Alexa, Siri or Google Home, users are increasingly accustomed to performing voice searches.
And as Darwin said, “adapt and survive,” it’s time to transform our SEO marketing strategies so they meet the expectations of voice search. But how do we do it?
Very simple, just create quality content that provides timely answers to their questions, literally “questions”, it is the most common and natural format that our buyers use in their voice search engines.
If we include questions in our content that answer what, where, how, and why, we will surely attract many users who ask their virtual assistant things like: Where can I find a good restaurant? Why are ebooks better than books? How should I use a mountain bike?, among others.
Improve your positioning on marketplaces
This may be one of the strategies we’ve been sales marketing directors, managers email lists implementing for a long time, but it’s no longer effective to simply appear on the most relevant e-commerce sites, such as Amazon, eBay, or Trivago. Therefore, we need to focus on improving our SEO on these platforms.
This way, we can improve our lapel microphone or lavalier mic positioning in the marketplaces and be among the top choices for users. Let’s do the following.
- Do a study of keywords that have a higher level of conversions and sales , we can use Google Console or Google Trends for this.
- Get lots of positive reviews, we need to make sure our customers give feedback.
- We can also write value-added reviews that capture the attention of the buyer persona.
- Update the photographs and all data executive list displayed in our profile.
- We must make sure to complete all the information, contact methods, payment methods, address, important characteristics, among others.
Optimize your website for mobile
This strategy is perhaps one of the most important on the entire list, as users are increasingly accustomed to searching via their mobile phones. Furthermore, some important data shows that approximately 60% of people who search for products or services on their smartphones are ready to buy.
So, when we optimize our website for mobile devices, we will not only ensure greater visibility for our business, but we will also aim for a better sales rate. The first thing we need to do is this.
- Ensure a responsive structure, adapted to the screen of any device.
- All content must be available in this structure.
- The user must be able to communicate in this way.
- The look should be intuitive.