Your industry, company structure, and existing staff will all influence how you hire a social media manager. For example, you may be willing to hire another full-time employee. Assess your needs Or you may feel it’s better to bring in a part-time or freelance manager. Some companies with broader marketing needs choose agencies that can manage not only social media but other aspects of marketing as well.
Your needs will determine phone number library who exactly you are looking for. Make a list of goals, such as increasing brand awareness, building a community, or increasing sales. These goals will influence the choice of social channels and the approach of your social media manager.
Some specialists focus on all aspects of social media, while others work in specific niches. Knowing what you want will help the SMM manager understand what is expected of them.
Create a budget to assess how involved your social media manager will be in your business and whether you have the funds to launch social media ads or collaborate with influencers.
2. Define the requirements
Every marketing team and organization why use parentheses or brackets on youtube? has different expectations of what a social media manager should do. Take the time to define what you want from your professional. Some tasks that may require specialization include:
- Creating a Social Media Strategy
- Creating a publication schedule
- Customizing your brand voice
- Managing paid advertising in social networks
- Interaction with clients
- Achieving Conversion Goals
- Analyzing data to find opportunities
- Creating visual and text content for daily publications
Identifying your needs will help you write a more effective job description and set expectations for the new role.
3. Write a job description
With a clear understanding of your needs, you are ready to write a job description. This will help you clearly state what you are looking for and let applicants know if they have the skills you need. It will also help you narrow the candidate pool to those you are realistically willing to consider.
State how much experience you expect. This will show candidates whether the role is junior or senior. More junior roles should be canada email lead under the supervision of an experienced marketer or mentor who will help train and prepare the new professional.
Describe what tools and skills you expect from the specialist, such as using post scheduling programs or analytics platforms. Will the specialist be required to shoot videos or photos for social media, or will you provide this content to them?
Clarify which social networks you expect the SMM manager to manage and how often they should post. But be prepared to make changes to the strategy based on the specialist’s recommendations.