For these email marketing campaigns to work, it is necessary to take into account several strategic characteristics, and not only the execution of the campaign itself. Mainly, you have to know the public to find their needs taking into account the context, but there is still more.

What should hotel email marketing campaigns have?

The first thing about these campaigns is that they need to meet certain content parameters . In this way, with user-friendly proposals, good statistics are guaranteed in areas such as opening rate and click rate. All of this is very armenia phone number data important for your strategy to be effective.

1.- Personalized messages

Within email marketing campaigns, it is 17 best cleaning services wordpress themes in 2024 essential to give the recipient what they are interested in. Or need. To do this, you need to obtain relevant information from each user and then correctly segment them into groups based on data . Only in this way, by giving the person what they want, will you be able to build an emotional bond that lasts over time.

2.- Measure satisfaction

Another important feature of hotel email marketing ireland lists campaigns is customer satisfaction surveys. Investigate how users feel about your service and where its weaknesses lie in order to provide an optimal response to any problems that may have arisen. Once you have gathered this information, you will be able to make decisions in favor of your customers.

3.- Build alliances

The tourism industry offers many opportunities to create strategic alliances that serve to add value to your business. For example, you can get exclusive discounts on nearby restaurants or leisure activities for a certain date . This will increase interest in your hotel, since you offer something more than just accommodation.

4.- Link social networks

Participation in social networks is very important to spread your messages. Even if you want to implement an email marketing campaign, you can also encourage people to share their travel experience on their personal profiles through email . All of this increases your visibility and serves as a hook to attract more people.

5.- Quality content

Within an email marketing strategy, content The 6 best email  planning is very important to connect with your audience. This feature must be planned correctly so that each word has a coherent meaning. At the same time, all campaign communication must be aligned with the company’s values, mission and vision.

To achieve the objectives set by this strategy, it is advisable to integrate the figure of a copywriter into the team. This professional, through his experience, will be able to shape the message so that it is clear, brief, coherent and sufficiently persuasive to promote action.

6.- Use storytelling

One way to manage content within the campaign has to do with how it is presented. In this sense, storytelling is very useful. Saying what you want in the form of a story with a beginning, development and end will better capture the attention of users. In addition, you will meet certain characteristics such as entertaining, empathizing, humanizing, highlighting and providing value.

You also need to be able to captivate with your story, which is real and connects with the audience emotionally.

Email marketing campaigns for hotels that cannot be missed

Now you know what your email marketing campaign should contain in general terms. The content to be presented is the point where you will surely have to pay the most attention. However, there are a series of emails that you should also design to target different objectives .

Remember that your only goal should not be a sale. Your business has several needs that you can satisfy through mass email messages. Some of these needs are getting clients, selling your products and services, generating leads, building customer loyalty , and even improving your reputation as a brand.

In this sense, each campaign is different. Below you will find the following:

1.- Brand awareness campaigns

Brand awareness is a metric that focuses on evaluating how well the public recognizes your name and how much they do so. In simpler terms, this concept measures your popularity and how your business is remembered in the minds of consumers.

You can evaluate all of this through an email marketing campaign. The idea here is that you mainly provide a quality service that is memorable enough for your clients to remember you and want to repeat a vacation at your accommodation.

You can do this by sending follow-up emails, following up before, during and after your guests’ stay. All framed in an eye-catching design with wording that always reflects your brand values.

2.- Lead nurturing for accompaniment

This strategy is primarily a valuable complement that consists of providing assistance to leads taking into account the stage of the sales funnel in which they are. In other words, lead nurturing feeds contacts with valuable information to achieve a purchase or their loyalty, in case they are already a customer.

Users leave navigation clues that you can use if you have your processes properly automated. With the information you have about them, you can provide them with the information they need to move forward in the funnel.

If a lead subscribed to your newsletter through an ad about a specific destination, it is clearly informing them about the place they are interested in. At this point, what you need to do is provide them with information about that destination , but valuable information that will allow them to move forward. It is not about sending a promotion, it should be informative content.