Maintaining the same unrefined contact list for a long time will only lead to failure . What’s the point of sending email or SMS campaigns to addresses or numbers that no longer exist? You need to pay close attention to this issue if you want your marketing campaigns to be successful.

Cleaning the database is optimizing your efforts

Cleaning your database is a necessity and an obligation. If you don’t do it regularly, you should know that you may be wasting resources and money on leads that don’t give you any kind of return.

Keeping your contact list healthy is a great investment, as it allows you to improve the performance of all your strategies:

• You will be able to better adjust each of the shipments.
• You will spend less time designing a plan.
• You will focus more on your target audience and not on users who are not of interest to you. This point is essential, since mailings must be made to people who expect it and who have shown some interest in that product or service.
• You will have fewer registered subscribers, but they will be fully related to your activity. There is no point in having a long list of users if only half of them want to receive information about your brand. This translates into a better user experience for your customers .
• Have assurances that these contacts are real and confirmed receiving communications.

These are some of the most important reasons to clean up your database that will lead to better results. Ideally, they would unsubscribe themselves when they are no longer interested in receiving your communications. Unfortunately, this is not always the case.

Additionally, these may be abandoned emails that austria phone number data never reach their recipient. If you don’t delete them, they will remain on your list as inactive customers forever.

4 keys to maintaining a healthy database

There may be users who interact with your brand but have the 7 best eordpress plugins for your cooking blog never made the decision to buy from you, and there may also be users you haven’t heard from in a long time. It’s all these contacts that make it difficult to have a clean database.

To have an attractive list of records that is valuable for ireland lists your campaigns, you must take into account the following aspects:

1.- Inactive contacts

Those users who do not respond to you after a long time are better removed from your database. These types of contacts will How to clean  only add bulk to your contact list.

A good way to keep it clean and get rid of these users is by installing a filter that captures these contacts. You should also measure and carry out the relevant tests. This could be by sending a newsletter, for example.

If you notice that you are receiving very few responses or that there are no openings, delete those users. Otherwise,  it can affect your company’s reputation , and you risk ending up in the Spam folder. 

2.- Contacts with suspicious data: delete them before they become a problem

 

Any contacts that contain strange names or uncommon domains should also be deleted.  Many may be fraudulent email addresses or have dishonest intentions.

Also, avoid any emails with invalid symbols or emails that look suspicious. This is essential to maintaining a clean and secure database.

3.- Check your list for suspicious data

Because all data is automated, the chances of it being misinterpreted are multiplied.

When cleaning the database, you must be sure that the data is real. To do this, it is important to pay attention to the data collection forms and fields you have implemented.

One solution to avoid problems is to have an adequate Email Marketing Automation platform with sufficient guarantee to generate optimized forms and obtain a unique response like MDirector .

You will be able to send your campaigns automatically with the guarantee of compliance with the GDPR and with the best deliverability rates.

4.- Watch out for duplicate data

Finally, it may happen that your contacts have duplicate data that is also polluting your database. If you find two identical data, it is important to delete those that are incorrect. Sometimes, a Marketing Automation platform is not enough to detect them.

To maintain a clean database, you will need to perform ongoing testing and analysis. This way, you will be able to capture your real contacts and, thus, eliminate the inappropriate ones.

Bots, a real threat to your databases

Bots are already part of the usual Digital Marketing landscape. It is estimated that approximately 40% of Internet traffic are bots. And although most are harmless and even necessary, they can also infect your database.

A first step to avoid having to clean your database too frequently is to certify that the users who access it are real. Otherwise, your reputation and effectiveness as a brand may be completely damaged.

What are bots and how they affect your database?

But what exactly is a bot? Does the image above sound familiar? More and more websites and pages require you to confirm that you are not a robot in order to register for a service.

The reason is that many registrations are not made by real users. Therefore, it is important to use some form of confirmation and ensure that those who fill out your forms are people and not programs.

These bots are nothing more than computer programs that are assigned certain tasks to meet certain objectives . Their role, for example, may be to interact directly with users, place an order in a store or increase followers on different platforms. Tasks that are carried out automatically and require a very quick response.

A clean database means a better user experience

As a result of lead generation actions and without regular cleaning of your database, a lot of data is obtained that accumulates over time.

If you don’t have accurate data and information about your potential customers, it will be difficult to segment them properly so you can send them useful and valuable communications.

The present and future of companies revolve around data. Data will determine the success of companies. The more segmented your information is, the more options you have to get your deliveries right. 

Capture more and better by targeting your potential customers

The reasons why you are not reaching the right customers lie in the digital marketing strategy you have planned and the channels you are using. Some of the reasons why your leads are not the right ones for your brand are:

A.- Not having an adequate strategy

Devising an appropriate lead capture strategy is essential to continue on the right path. Otherwise, you will only be focusing on users who are not of interest to you, either because you have stopped being of interest to them or because they do not do it frequently.

Focus your strategy on those customers who have really shown some kind of interaction with your brand and who want to stay up to date with the latest news about your business.

B.- You do not provide enough value

If you are looking for your users to provide you with their data, you will also have to provide them with value.

There is no point in creating an appropriate strategy without offering something extra to your real customers. One of the most commonly used methods is downloading an ebook related to the topic of interest of the user, as shown in the image. Not providing value means losing many business opportunities.