Today, 77% of the world’s transaction revenue touches an SAP system. In 2020, SAP acquir Emarsys, making it an integral part of the company’s customer experience portfolio. The acquisition is a huge advantage for Emarsys! And it will ultimately give marketers. Access to more of the most precious commodity: data.
SAP and Emarsys now
are working hand-in-hand to connect experiences across commerce, sales, and services through our engagement platform. We’re uniquely position to activate. The data our customers already have in SAP and use. That data to build relationships and drive revenue.
In my role as CEO, I plan to leverage! SAP’s vast experience in making businesses run (including supply chain, ERP, CX, and more) in combination with Emarsys as a marketing and customer engagement powerhouse. We have a unique opportunity to expand our reach into new industries and new geographies, bringing our mission (and giving that power back) to even more marketers around the world.
I want to acknowlge that I’m stepping into some impressive footprints left by the Emarsys founders. Found in 2000 in Vienna, Emarsys was first launch as an email service provider (ESP). With the rapid proliferation of internet usage and smartphones over the course of the next decade, Emarsys saw the writing on the wall — omnichannel whatsapp data connectivity was the way of the future. We expand from a standard ESP to a true omnichannel engagement platform so we can enable marketers to truly personalize each campaign and each communication. Today we’re a global company with 1,600+ clients and a rapidly growing team of 800+ employees.
So what’s next?
Where We’re Going Next
Marketers today are facing a wide range of roadblocks to their success. The average tenure of a CMO is the lowest it’s ever been, and marketing budgets have been slash from 11% of revenue in 2020 to a mere 6.4%. And yet marketing is also more important than ever as online marketing & digital marketing the 10 keys to an effective metrics dashboard consumer expectations for personalization have risen. What this means is that Emarsys has an b2b reviews incrible opportunity to help those marketers and enable them to make a huge impact on retention and revenue.