I’m talking about positioning – anyone who reads something ambiguous into this is a scoundrel.
I have read many guides and very few of them could really help me.
So what is good positioning?
And what not?
Sally Hogshead managed to develop a model that I could follow. A model after I clearly understood:
This is what my brand looks like.
This is how I want to market myself
Positioning is extremely important for your marketing. If you want to understand it, read Fascinate .
If you have read the book, you can guess three times which 2 of the 5 attributes apply to Schreibsuchti 😉
PPS
The book is full of stories and anecdotes that will make you understand how branding works.
The Ultimate Sales Letter
by Dan S. Kennedy
best marketing books by Dan S Kennedy
Not a “broad” marketing book, but a very “sharp” one.
This book is about one thing only: sales pages.
These are those long letters or pages that make your balance soar. If you want to create your next landing page , you belgium email list should pick up this book.
It is a “paint-by-numbers” guide to copywriting .
No joke.
Dan Kennedy reveals his system for writing step-by-step advertising copy that sells extremely well.
The goal is not to win a design award – but to sell.
Who is this book for?
Just look at it this way:
When there is a battle, copywriting is social networks & social ads 5 common mistakes on twitter and how to avoid them the sword. It is the decisive words that deliver the final blow to get the customer to buy.
If you have a “great agb directory brand” and chic “corporate design” but at the end of the day no one buys from you, then you need this book.