We do marketing for one reason only – to sell and to make money in our till.
But some entrepreneurs are so shy that they can’t even manage to sell water in the desert.
“99% of advertising doesn’t sell much of anything.”
I am sure that you are reading this article and the corresponding marketing books so that you do not belong to the weak 99%.
Back to the topic of selling
In the book Cashvertising, Eric Whitman shows you over 100 buttons you can press to get customers to buy from you.
This book is not about broad topics such as positioning or strategy. Instead, it is about very specific situations that every entrepreneur has at some point:
How do I write a headline that grabs attention but is still serious?
How do I convince the customer to buy NOW? Because “later” never means later!
Which words are particularly powerful in sales?
The chapters are all very short and get straight to the point. Similar to Content Terminator . All the “tricks” are based on psychology and are explained so simply and easily that you can immediately apply them to lebanon email list your marketing.
In the German-speaking world, the book is still an insider tip because the first German edition was only published in November 2020. So grab it while the rest are still asleep.
By the time the others jump on board, you’ll already be in the entrepreneur’s El Dorado.
The book actually belongs in the category of advertising copy and is therefore particularly suitable for copywriters or entrepreneurs who write a lot of advertising copy .
Ogilvy on Advertising
by David Ogilvy
best marketing books ogilvy on advertising
When Aeschines spoke, they were amazed: “How well he speaks.”
But when Demosthenes spoke, they shouted, “Let us march against Philip!”
This quote from David Ogilvy’s book shows what is important in this book:
Your marketing isn’t meant to be praised – it’s meant to sell.
And no, not every form of advertising sells.
Quite the opposite.
There was a survey that showed that people were less likely to buy a product after seeing the advertisement.
Now that’s what I call a flop.
The entrepreneur mental health: why it is so important for your business strategy pays millions in advertising expenses to castrate his own product.
Ouch.
To prevent this agb directory from happening to you, you should read “On Advertising”.
In his marketing book, David Ogilvy (the advertising genius of the 20th century) reveals his secrets and shows you timeless principles for producing advertising and marketing to sell.