Locaweb Magazine Sidnei Gonçalves, co-founder of UP2Place, talks about Mobile First for Locaweb Magazine: Our team of experts is always ready to share solutions and knowledge about inbound marketing , user experience , responsive website , digital transformation and everything that can contribute to the success of your company’s sales strategies.
This time it was my turn to talk to Locaweb Magazine this month about Mobile First . Check out the article below:
Do you see with your hands or with your eyes?
Mobile First wants to inspire companies to think more (and first) about the mobile environment.
>This is the chance to guarantee an even more complete, convenient and present user experience wherever and whenever the customer needs it.
by Marcella Blass
Initially defined by Luke Locaweb Magazine Wroblewski (from Google) as the idea of thinking mobile before desktop, the Mobile First concept emerged so that companies could develop their power of synthesis. After all, the mobile universe does not give a chance to content of dubious relevance.
The concept gained strength with
The popularization of smartphones and the birth of digital startups. By working in this way, Edu Agni , a User Experience specialist and veteran kuwait telegram data in the area of design and usability, says that developers can think not only objectively about the mobile version but also optimize desktop platforms.
In Brazil, the concept began to be used shortly after 2010. The first segment to invest in it was e-commerce, followed by taxi apps, which are now considered a reference for Mobile First in the country.
One of the precursors was the transportation app Easy Taxi
Launched in 2012, the software was born at a movement in the world of b2b social media marketing time when smartphones were not yet so popular. “When we launched, we even distributed devices so that some drivers could use the service,” says Fernando Matias, the company’s general director in Brazil. Today, the brand considers itself an important part of the process of penetration of these devices in the Brazilian market.
For the company, it is natural to be a
Business born within this concept because the be numbers product it offers makes perfect sense in the mobile universe. Fernando even jokes that he thinks it is unfair that Easy Taxi is considered a Mobile First model, because the service is not simply on, but 100% by, mobile.
“When we talk about mobile, it is important to think about mobility, and not about mobile devices themselves”, highlights Agni. People increasingly want and to be at all times and in any place, so it is necessary to join the race in search of ubiquity. Vivo
is also keeping an eye on this trend
The company believes that mobile is a communication tool that offers several possibilities, including functioning as a self-service channel. With this in mind, the Meu Vivo app was in 2013, when, according to the company, few saw the potential and importance of mobile. The app’s proposal is to allow customers to go beyond traditional channels. “The world has become digital and we want to put the company in the palm of the customer’s hand, so that they can carry out transactions or receive service anywhere, whenever they want, with simplicity and ”, explains Fernando Moulin, director of digital channels at Vivo.
At the customer’s disposal
Being born on Mobile First can bring greater growth potential to companies” , guarantees Sidnei Gonçalves, co-founder of UP2Place (www.up2place.com.br) . According to him, all indicators in the mobile universe grow exponentially, whether through searches, access to social networks, videos, e-commerce, ads or even the number of devices sold.
>It is inevitable that businesses that have an audience that uses smartphones a lot will achieve better results if they invest in Mobile First strategies. This is because the concept will allow brands to communicate and interact in a closer, more willing and present way wherever and whenever necessary.
Diego Ivo, CEO of Conversion
Reminds us that a website’s function is to communicate with the customer and allow them to achieve their goal, which may be to make a purchase, find an address or phone number or even check a restaurant menu. So, if the consumer tends to search using their smartphone, it makes no sense not to put this environment on the list of priorities – or even at the top of it.
>The benefits for customers of companies that think mobile are many, but one of the most important ones is immediately clear: knowing that the brand thinks digitally, as they expect it to be.