5 lessons about Inbound Marketing at the Olympics that can help your company: Rio 2016 is over and has left not only many people with longing, but also some very impressive numbers: – more than 4 million people passed through the Olympic parks during the days of competitions
– the city of Rio de Janeiro received more than 1.17 million tourists
– the event was present in approximately three million homes All these numbers were also accompanied by a series of marketing, guerrilla and inbound marketing
actions that can serve as inspiration for your company’s next campaigns.
Check out the 5 lessons on Inbound Marketing that we have separated below:
1) Your company needs to correctly define its target audience to find the right speech
The general population seemed a little discouraged about the arrival of the Olympics due to the problems with organization, infrastructure and the political scenario in general. But many people changed their minds when they started watching the opening of the games.
The main reason for this was due to
The fact that the event spoke to Brazilians, its true target audience – and not about the product. This is a fundamental premise in every korea telegram data inbound marketing campaign.
Although the opening featured some points that were familiar to the rest of the world – such as Gisele Bündchen walking to the sound of the traditional “Garota de Ipanema” – the vast majority of the elements were native to Brazilian daily life: the power girls Mc Soffia and Karol Conka, the favelas, Jorge Benjor (who had to follow his number because the stands kept singing after his time had already run out), the joy of our carnival.
Result: ticket sales for Rio 2016 far exceeded
Expectations, becoming the largest in the history of the Olympics.
Apply this lesson to your sales strategy: have your marketing team or agency find out where your potential customers are , what they trends/challenges in b2b online marketing look like, how they behave, and what they’re looking for. Knowing your customer is one of the keys to the success of your company’s inbound marketing strategy.
2) Invest in a responsive website for your company as soon as possible
During Mobile Day, Google announced that six out of ten people use their smartphones while watching TV – and seven out of ten of these be numbers people pay more attention to their cell phone screen than to the TV. As a result, smartphones are a key part of inbound marketing strategies.
And the Olympics were no different: according to Microsoft, the company responsible for the Rio 2016 portal, the mobile version of the event’s website received 56% of hits in the first 10 days, with a peak of 73% during the opening ceremony .
These numbers show that having a
Responsive website can make a difference when it comes to converting sales and attracting new customers to your company. Learn more about the impact of a responsive website on your Inbound Marketing strategy in THIS POST .
3) Take advantage of media opportunities to generate traffic and attract customers to your company
Large companies set up complete social media teams for major marketing campaigns on special dates and events. But smaller companies can do good deeds if they know how to take advantage of opportunities that arise in the media at the right time.
During the Olympics, many companies
Linked discounts to each medal received by Brazilian athletes – such as Gol and Magazine Luiza; Samsung allowed Rio tourists who were not at the Olympic park to watch the competitions on screens strategically placed around the city, among others.
Regardless of your company’s segment, it is always possible to work well on your content marketing to take advantage of topics that are trending on the internet to generate buzz for your brand and bring new leads to your sales funnel .
4) Your company’s digital presence is vital
Social media is increasingly present in people’s daily lives – it is estimated that Brazilians spend around 650 hours per month browsing their profiles and following updates from their network of acquaintances.
During Rio 2016, Twitter and Facebook received a large influx of people – jokes about the French, their rival Germany in soccer, Italy, the prices of the official Nike tracksuits for the athletes – these moments can be perfect for your company to release “bait”, useful content designed within your inbound marketing campaign to attract your potential leads.