Transform your company’s social With the arrival of inbound marketing , many companies are investing in a Social Selling channel to expand their sales channels and increase their conversions through digital marketing .
But you can never be too careful: in a time of changing consumer habits , the customer comes first more than ever – and a wrong strategy on social media can not only harm your sales but also cause serious damage to your company’s image .
The first step is, above all, to work correctly
On your company’s content marketing – to learn about all the other steps, check out this article that UP2Place has prepared for you.
Transform your company’s social How exactly does this Social Selling strategy work?
Initially, it is important to highlight that Social Selling is much more complex than advertising products and services in a virtual interaction environment .
This strategy requires its own language
Different from that used in traditional sales. It also requires that the needs and expectations of customers be monitored, and that feedback on customer satisfaction be sought.
Taking a different approach to the iraq telegram data customer is also part of Social Selling: since they will often be using social media for leisure Transform your company’s social or even work, your company must develop an ad that is capable of catching their attention – and valuing this attention by providing as much information as possible about the product or service. Therefore, there must be more concern with the information provided and how useful it is for your customer.
Facebook is usually the main Social
Selling channel for many companies exclusive: most online active b2b companies (study) because it already has a policy and ad formats that allow you to create various calls to action – your company can invest in attracting likes to the page and increasing the fan page, advertising a specific product or service or generating traffic to the website or blog. Instagram is now following the same path in terms of advertising formats – but its content distribution profile is very different from Facebook.
While Facebook allows you to work
With longer texts and insert links – which can be numbers direct your customer to where your company considers most strategic, Instagram remains limited in this regard. The appeal continues to be highly visual, longer texts are not very noticeable due to the construction of the timeline itself and it is not possible to insert links in the captions of images. What is left is to use the “for more information click on the link in Bio” feature, which causes a lot of traffic to be lost in this movement.
A relationship channel – with space for Social Selling
To be successful and long-lasting in Social Selling, you need to think about your relationship with your customer even after they make a purchase , so that you can continue to provide them with information and try to keep them loyal to your company.
According to Jill Rowley, a former salesperson and world leader in social media sales , this type of sale should use social media not only as a space where the sale will take place, but as a relationship channel. The challenge is to do this without Transform your company’s social the embarrassment and “forcing” of the bar that is often present in traditional sales.
This relationship channel should
Seem natural to the customer, and not an imposition by the company to keep them around. Therefore, your company must be able to capture, forward and solve any problem or dissatisfaction the customer may have with the product, showing them that they are important and that you are there to help them.
A good example of this is Netshoes
Which aligned its Social Selling strategy with digital marketing tools. Initially operating on Twitter, the company quickly began providing customer service on Facebook, Google+, Instagram and even LinkedIn. This is how, in 2013, the company reached over R$100 million in revenue, out of a total of R$1.3 billion, in sales through social networks alone .
Challenges of selling on social networks
Social Selling requires specific training for the team , which must be careful with this greater proximity to the customer and know how to take advantage of its advantages. It is important for your company to be more attentive and flexible to changing customer expectations.
It will also appear that the company is more friendly in the customer relationship channel if it is less hierarchical and more open: this way, it will be found and shared by the largest number of potential buyers.