7 insights to generate Generating more traffic to your website is always the second biggest concern for every CEO and CMO these days – the first is always “ getting more customers ” .
That’s why UP2Place has prepared this article to provide your marketing team with a series of tips to generate more traffic to your company’s website – some of them are easy to apply and can even start generating results very quickly. See below:
1) Invest in online media
Despite being the most obvious advice of all, this tip comes first because many companies are still reluctant to invest in media . 7 insights to generate Even though we know that inbound marketing , social media advertising and display advertising are excellent ways to attract visitors, build your company’s brand and bring your website closer to your potential leads.
Remember that it is always important to
Adjust your strategies according to your goals : is the objective just to generate more traffic or also to increase conversions?
If the intention here is to generate more indonesia telegram data traffic to your website as a strategy to bring in more sales, it is important to include keywords with strong commercial appeal in your paid search strategies. Although the competition may be high and quite expensive, the return can be very worthwhile.
2) Make sure your website is responsive and fast
If consumer behavior has changed , the way they consume information on the internet is no exception. Research shows that we check social media seeding in b2b online marketing our cell phones more than 150 times a day – so you can’t force your customers to search for your website on their desktop to get information about your company.
Make sure your company’s website is 7 insights to generate responsive , accessible and comfortably visible on gadgets with a variety of screen sizes. And that the pages are technically optimized – image sizes, page structure and plug-in functionality.
The more agile and responsive your website is, the greater the chances of conversion.
3) Invest in Guest Blogging to generate more traffic to your blog
As we’ve already mentioned, blogging is an be numbers important sales tool for your company.
And a good way to generate more traffic is to invite relevant people in your business segment to post their articles as guests on your company’s blog. This makes them more likely to share your article with their followers – which can attract new readers to your site.
The flip side is also valid: highlighting key people to produce and sign articles in other publications in the sector not only brings market endorsement 7 insights to generate but also helps generate more traffic to your blog .
Just ask your marketing team to make sure they only work with high-quality, original content that doesn’t have spammy links – Google is cracking down on this type of practice and it can harm the results of the campaign.
4) Build a network of internal links with each new article
It’s important for your content creative team to keep in mind that each new article brings good opportunities to generate traffic to previous posts as well.
This not only helps with SEO, but also creates a better experience for the lead who has reached that point, who can access more useful information – one of the main starting points for generating more traffic to your website.
5) Include videos in your content strategy to generate more traffic
There’s no doubt that text-based content is a great lead nurturing tool . But videos are increasingly proving to be a powerful way to attract new visitors and make your website more engaging .
YouTube, for example, drives the most engaged traffic of all social media platforms available, with an average of 2.99 pages per visit.
Additionally, data shows that information retention is significantly higher with visual content than with text. This shows that videos are a great way to grab – and hold – your audience’s attention and drive more traffic to your website at the same time .
6) Ensure your company blog has frequent posts
Expert Neil Patel found that companies that posted high-quality content six times a week (instead of five times a week, based on weekdays) saw their blog traffic increase by 18.6% .
Get together with your marketing team and find a possible average that can ensure frequent, relevant, and high-quality blog and social media posts. This type of action brings scalable results – the beginning may not show great results, but consistency shows a good return in the medium and long term.