They are also a great source of inspiration for brands that are struggling with their strategies. Seeing what works for big brands can be useful for creating emails that are more attractive to your clients and potential customers.

But to create a newsletter that will captivate readers, you must first master the basic rules of this communication tool . Therefore, before knowing how the email marketing experts operate, you must have a thorough understanding of the nature of this channel.

Breaking down the newsletter concept

A newsletter is a digital publication that is distributed via email at a certain frequency. This message includes information of interest accompanied by the usual CTA (call to action) for a new product or service.

Typically, the recipients of these messages are people who have previously shown interest in the brand . In general, newsletters are only sent to users who have previously requested them or who have given their consent, although afghanistan phone number data there are exceptions. 

Contrary to what it may seem, this element has nothing to do with messages that can be considered spam .

Having a clear roadmap is essential

It is important to note that in order to create a what are utm parameters in email marketing successful campaign, in addition to having good examples of newsletters, you must first design a good marketing strategy and this is achieved by carrying out different activities such as the following:

• Keep your marketing strategy up to date.
• Choosing a good tool for your management.
• Create quality content.
• Study the competition.

In addition, newsletters are a low-cost ireland lists tool with great potential for customer loyalty and provide a multitude of advantages to companies that decide to use them:

• They help maintain a bond with customers. Using email as a direct and personal channel, newsletters containing valuable content help to build customer loyalty.
• They provide the opportunity to spread news and featured products through targeted advertisements to potential customers.
• They generate web traffic , boosting sales, either by generating new customers or retaining old ones.
• They create new needs for customers by reminding them of the existence of the company and its products.
• They are a good channel to publicize exclusive promotions.
• They generate closeness and help to differentiate yourself from your competitors.

Great examples of newsletters to consider

There are many advantages to creating newsletters, however, it is important to be careful when approaching these communications. You must always think of the user first, making sure that you are going to provide value with what you are sending them. 

While it is good to maintain a good frequency of sending, it is very difficult to generate content of permanent interest, since users can freely unsubscribe after a period of time without receiving messages of interest.

To keep that interest alive, here are some examples of quality newsletters that you can use as a guide to work on your future mailings:

1.- H&M

H&M, the Swedish clothing chain, sends newsletters to make it easier for its customers to access its online store. Its model is sober and simple, which makes its newsletters intuitive and easy to read, since the customer knows where to go at all times. 

The newsletter design is the same as their website, but much more simplified. Both at the top bar and at the bottom, they have placed CTAs that direct users to the main sections of their page. The CTA to download the app, as well as the store locator, appear several times throughout the email. This is a good way to continue interacting with users on different platforms.