To ensure good planning, it is important for companies to keep up with upcoming digital marketing trends.
After all, the end of the year is approaching and many companies are already putting together – or almost finalizing – their digital marketing plans for the coming year.
And to make it easier to plan strategies for 2017 and organize budgets, we have listed below some of the main digital marketing trends for the coming year:
Marketing automation
Marketing automation can save your marketing team 50% of their time and also optimize your lead generation and prospect nurturing routine. And ensure an even greater focus on productivity and sales.
Livestreaming
Video is more popular than ever!
Widely used as a digital and content marketing strategy over the past two years, video has taken on a new dimension: live-streamed content.
This format has been winning over belgium telegram data the public and promises to be one of the strongest digital marketing trends in the coming years.
In fact,it is estimated that, in 2019, 80% of internet traffic will be exclusively video.
Livestreaming has a high power of engagement with the target audience, which has a series of new tools.
First came Periscope, quickly by Snapchat
All this movement forced Facebook and some of the features it offers are Instagram to adapt their platforms.
Together, Facebook and Snapchat receive more than 14 billion videos daily.
Livestreaming has increasingly proven to be an excellent digital marketing tool for companies in the most diverse segments and has already been explored by big brands, celebrities and influencers.
Social Selling
Social selling promises to be one of the biggest bets in digital marketing in 2017.
In the B2B scenario, 74% of buyers do be numbers research online before contacting a salesperson or making a purchase – according to recent studies by Hubspot .
When it comes to the B2C market, innovations promise to bring a series of new opportunities, expanding their functionalities with a focus on sales.
Social networks will be increasingly
Used as sales channels – and the food service segment promises to be the big star of this trend.
So actions like that of the fast food chain Domino’s, which allowed its customers to place their orders simply by sending a pizza slice emoji on Twitter , will become increasingly common.
The biggest bet is on platforms that expand their services – such as Uber Eats, which sells and delivers food in partnership with fast food chains. For now, the service is only available in 18 of the world’s major cities.
Personalization
According to digital marketing experts, personalization is a strong trend to be in 2017. And it promises to remain in place for the coming years.
With the arrival of Digital Transformation , consumers want to be in an increasingly and personalized way.
And quickly – which goes against
Market practices, since most companies respond to only one in eight messages within 72 hours on social media .
This will be not only in the relationship between companies and consumers, but also in the offering of products and services.
This means that your company
Will have a greater chance of success if it knows how to flex its portfolio of solutions and offer personalized products and services.
In addition, content production will also have to be increasingly and specific. Therefore, invest in Big and Small Data, in addition to data analysis, to get to know your potential customers well.