Advertising and video campaigns.
Mobile-targeted ads.
Remarketing.
Social media ads with facebook ads.
Direct contract advertising with websites.
Advertising and affiliate marketing.
Now that we know this and without further ado, let’s start looking at how to improve our adwords ads with the semrush platform.
Semrush display advertising
and uncovers the advertising strategies of the competition
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ads illustration
advantages of optimizing adwords text ads
by improving our adwords ads we can greatly optimize our conversions, our ctr and our positions during bidding.
And why do conversions and ctr improve with quality ads?
When we have more effective ads, with more compelling calls to action, with a description of the product or service that better describes them and we also know how to create a need, then the number of clicks that said ad receives saudi arabia phone number library increases exponentially.
If the number of clicks increases, so will the number of visits to the landing page and therefore the probability of conversions, I.e. Profits, will increase, achieving a higher roi (return on investment).
Why do our positions increase with an optimized ad?
Ads on the adwords search network behave similarly to web pages in organic search results.
That is, its position varies depending on some of the features it offers are certain factors.
The factors i am talking about, the most important ones, are the following:
quality of the website linked in the ad
loading speed, use of exact match keywords in the url, title tag, h1, h2 and other subtitles, content and description of the landing page, etc.
Maximum ppc (pay per click) awarded per ad
when you start a campaign on the adwords search network, you set a maximum ppc per ad activation.
This is the most you are willing to pay fb users to have your ad live and running.
Adwords usually suggests a bid based on the trigger keyword, which other bidders will then bid on with you.
This is actually like an auction.
Ad quality
for an ad to be of good quality, it must include keywords used in the activation of the ad, a good call to action, and a good ctr (click per impression).
And that’s where semrush comes into play, thanks to this tool we will be able to analyze our competitors’ ads.
What will we achieve with this? Well, with this we will be able to know their positions and thus model their best ads to be as competitive as they are.
The idea is not to copy, but to see what has worked best for them so that we can integrate that strategy into our ads.