Social networks are becoming more and more exciting for companies because they enable direct contact with customers and business partners. Social media seeding Therefore, Facebook, Twitter and Co. should also play an important role in the online marketing strategy of a B2B company.
One measure within the framework of
Online marketing is social media seeding, i.e. “sowing” and distributing content in social networks. A distinction is made between “simple” and “extended” seeding. Simple seeding is the more natural form of sending out content, which only requires a few contacts. As a rule, your own circle of friends and selected influencers, i.e. influential opinion makers and multipliers, are sufficient.
In B2B communication, this can also bc data india be individual specialist retailers or selected corporate customers. The (advertising) message is only published on the company’s own website, Social media seeding blog or social network profiles. Here, others can access the message, spread it further, link to it and comment on it. With extended seeding, the help of mass media is used and the viral message is actively sent, for example in the form of press releases.
seeding in the social web
Social media seeding is part of viral marketing. If a message is to spread on the Internet like wildfire (virally), companies cannot wait for someone to useful use of blogs in b2b marketing discover their texts and videos. Initiative is required: First of all, in . B2B online marketing, the target group must be analyzed in the same way as in traditional marketing. Social media seeding The more clearly the target group is defined, the easier it is to find the right websites, blogs, forums and networks. When researching relevant bloggers and social channels, virtual meeting points on the Internet help companies reach the relevant multipliers.
In B2B communication, appropriate content can be sown here that is explicitly aimed at commercial customers. This could be content in italy numbers specialist forums, on relevant fan pages on Facebook or in specialist blogs, for example. Social media seeding The latest sports equipment is in good hands in fitness forums . While career topics are discussed on XING.